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awe2024 image

Augmented World Expo 2024 – Review & Commentary

I would like to share three key observations from Augmented World Expo (AWE) 2024 – held June 18-20, 2024, in Long Beach, CA. My podcast partner, Tim Bajarin, and I were both speakers at this event. Let’s dig into the takeaways from the excellent keynotes, insightful Enterprise sessions, and wonderful new technologies on the exhibition…
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smart glasses

The Evolving Market For Smart Glasses

There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses. AI glasses add AI to glasses that include a camera, such as Meta’s Ray-Ban Wayfarer device. When the Meta Ray-Ban Wayfarer glasses launched, they had a built-in audio feature and…
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Augmented World Expo 2024-The Industry Conference For Spatial Computing

By Tim Bajarin Augmented World Expo (AWE) USA 2024, the longest-running and largest event focused on AR and VR, kicked off on June 18, 2024. More than 6,000 attendees, 300 exhibitors, and 575 speakers convened to share the latest XR and spatial computing innovations. The AWE show has become the premier event that shares the…
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Rolls Royce’s Use of Digital Twin Technology Case Study

Introduction to Rolls-Royce Holdings plc Rolls-Royce Holdings plc is a British multinational aerospace and defense company. The company was established in 1904 by the Honorable Charles Rolls and Sir Henry Royce. While initially affiliated with the Rolls-Royce car brand, which acquired the Bentley car brand in 1931, Rolls- Royce sold their Rolls-Royce automobile subsidiary to…
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genai metaverse symbiotic relationship impacts crm

How the GenAI/Metaverse Symbiotic Relationship Impacts CRM

In my last CRM Magazine column, I shared the story of the red ‘fire dress’ to illustrate the ongoing integration between CRM, AI and the Metaverse. I told the story of an avid Gen Z Metaverse shopper – Elizabeth Holden – who is shopping for a special party dress to wear to an upcoming Metaverse…
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apple vision pro medical

The Death Of The Vision Pro Is Highly Exaggerated

I watched with mild amusement as Vision Pro naysayers began talking about Vision Pro’s slow sales, how many who have used it at first are barely using it now, and that it is destined to be a failure. I say, mildly amused since this refrain pops up every time Apple breaks new ground. Apple was…
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siemens apple vision pro

Siemens, BILT Leverage Apple Vision Pro for Frontline Workers

Siemens, in collaboration with enterprise XR software provider BILT has leveraged Apple Vision Pro headsets to provide on-site electricians with XR instructional overlays. Andreas Matthé, CEO of Electrical Products at Siemens Smart Infrastructure, noted that the partnership “is a great example of how we are maximizing digitalization to enable the next generation of electricians.” Siemens…
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vr educational impact

VR’s Potential Impact On The Classroom

When I was in junior high, the one subject that interested me the most was geography. I often daydream about various places studied in my geography classes. Now, imagine if instructors taught these classes using VR, and you could experience these places as if you were there. This educational shift would make learning geography, history,…
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spatial computing new era

Apple Vision Pro Brings a New Era of Spatial Computing to Business

With the introduction of Apple Vision Pro, spatial computing enables enterprises to build experiences that previously were not possible. With visionOS built on the foundation of decades of Apple engineering innovation, enterprise developers can create powerful spatial experiences controlled by – a user’s eyes, hands, and voice. The breakthrough design of Apple Vision Pro features…
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vision pro repair rotator cuff

Watch a Surgeon Wearing Apple Vision Pro Repair a Rotator Cuff

Following examples in the US of the Apple Vision Pro being used in surgeries, a new example has come to light. The Vison Pro headset was used in a shoulder arthroscopy procedure for a rupture of the rotator cuff. The operation was performed by Dr. Bruno Gobbato in Brazil. Dr. Gobbato found that the cameras…
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