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apple vision pro functions

Apple’s Vision Pro’s Path To Success

The success of Apple’s hardware is directly related to the role of software. The combination of innovative hardware with creative software will drive Apple’s Vision Pro to succeed in the future. There is a significant difference in that Apple’s success with the Apple II and Mac relied on software from third-party developers. With the Vision…
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smart glasses xr

How Smart Glasses Are Becoming Training Wheels For XR

I recently wrote about the Rise of Wearable Face Computers where I explore the role of smart glasses and how they may impact the wearable computing space in the new year. However, these glasses may play a more significant role in making AR an important stepping stone toward broadening the consumer market’s interest and acceptance…
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the impact of xr technology in surgery

The Impact of XR Technology in Surgery

Today’s podcast focuses on the incredible growth of XR (AR/VR) technology in surgery including neurosurgery, cardiac surgery, spinal surgery, sinus surgery, and more. While XR technology is becoming widely applied in many industries – from gaming to retail – each industry derives unique benefits from the technology. But few, if any, derive the benefit of…
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Gucci Logo

Gucci Fashion Pioneer Metaverse Case Study

Gucci, founded by Guccio Gucci in 1921, is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty. In 2022, Gucci had 270 stores worldwide and generated…
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2024 tech trends

What Will Be The Big Tech Themes In 2024?

This year, I was privy to many new technologies that could have a significant impact in 2024. In this article, I want to discuss a few prominent themes that will drive the big tech industry in 2024. In mid-2023, Apple introduced its exceptional Vision Pro headset and set in motion new technologies that will help…
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nike 2023 logo swish

Nike ‘Raising the Bar’ Metaverse Case Study

Nike Inc., headquartered near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. In fiscal year 2023, which ending on May 31st, Nike operated more than 1,000 stores, generated $51.2 billion in annual revenues, and employed 83,700…
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vr training

VR Training Is Replacing Traditional Training: Are You on Board?

By Barton Goldenberg November 16, 2023 Bethesda, Maryland VR Training Is Replacing Traditional Training: Are You on Board? Do you want to reduce employee training time, increase training effectiveness, and help employees gain experience and confidence? While many companies still provide traditional classroom training, increasingly trainers and trainees have turned to Virtual Reality (VR) training…
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apple vision pro sell out

Why Apple Will Sell Out Of Vision Pros In 2024

When Apple introduced the Vision Pro headset in June 2023, those who got to test it raved about its capabilities and features. However, its $3,500 price tag shifted it from a consumer product to something that only enterprises and business users could initially need and afford. Tim Bajarin foresees the Apple Vision Pro headset market…
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verizon logo

Verizon XR/VR/AR Experience Case Study

Verizon Communications Inc. is an American multinational telecommunications conglomerate. The company was formed in 1984 as ‘Bell Atlantic’, which resulted from breakup of the Bell System into seven Regional Bell Operating Companies. In 2000, after the FCC approved a US$64.7 billion merger between Bell Atlantic and telephone company GTE, and the new company changed its name to ‘Verizon Communications.’ In…
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pfizer logo

Pfizer XR/VR/AR Journey Case Study

Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered in New York City. The company was established in 1849 in Brooklyn, New York by two German entrepreneurs, Charles Pfizer, and his cousin Charles F. Erhart. Pfizer’s 2022 revenues were $100 billion, making it the largest pharmaceutical company in the world. In 2022, Pfizer…
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