Blogs
Enter the Metaverse
By Barton Goldenberg |
Exit the Internet, Enter the Metaverse – Your Online Future is In 3D Renown venture capitalist Matthew Ball’s new book will explore the three-dimensional virtual world that is set to supersede the Internet. Venture capitalist Matthew Ball first wrote about the metaverse in 2018 and his essays have become essential reading for entrepreneurs and tech…
Read More Three Ways Augmented Reality Affects Consumer Psychology
By Barton Goldenberg |
Three Ways Augmented Reality Affects Consumer Psychology Augmented reality (AR) superimposes the digital world into our physical reality. When implemented in the retail shopping experience, this technology reduces the friction and bridges the digital and physical experience gap by providing consumers the contextual overlay they need to make more informed buying decisions that benefit both…
Read More KPMG Enters the Metaverse
By Barton Goldenberg |
As KPMG enters the Metaverse, the Big 4 firm calls multitrillion-dollar estimates ‘conservative’ KPMG U.S. and Canada are opening a Metaverse “collaboration hub” to connect employees, clients, and others with Web3, a so-called decentralized version of the internet built on blockchain. It is collectively making a $30 million investment in Web3 experiences, with the Metaverse…
Read More Mainstream Augmented Reality
By Barton Goldenberg |
The Mainstreaming of Augmented Reality There is little doubt that augmented reality, specifically computing products that blend the physical world with the digital world, is going to be the next frontier of computing. Most of the conversations we are having with the broader tech industry have circled around the core technologies themselves that will be…
Read More What is XR?
By Barton Goldenberg |
What is XR and How Will It Underpin the Metaverse? XR is an abbreviation of Extended Reality. It’s an umbrella term that covers the combination of Virtual Reality, Augmented Reality and Mixed Reality. Devices that claim to be capable of XR can deliver experiences relating to all three components. Since XR is an umbrella term…
Read More The Metaverse is Trending. Should You Care?
By Barton Goldenberg |
The Metaverse is Trending. Should You Care? We say yes—because the Metaverse is the next evolution of the digital age In the last few months, the topic of the Metaverse has been discussed in a flurry of news articles and podcast episodes. Big companies such as Meta (Facebook), Microsoft, Nvidia, Disney, and VMWare—are making big…
Read More Tour the Metaverse
By Barton Goldenberg |
Tour the Metaverse From a niche term limited to hard-core believers, the Metaverse, loosely referring to a variety of virtual world platforms, has now become part of the business world’s vernacular. Companies including Samsung, Miller Lite, and J.P. Morgan have created their own spaces on Metaverse platforms, with others like McDonald’s and Nike making plans…
Read More How the Metaverse Will Change E-Commerce Forever
By Barton Goldenberg |
How the Metaverse Will Change E-Commerce Forever The Metaverse is a cryptocurrency and blockchain platform that is designed to facilitate digital asset transactions and activities. Unlike other platforms, the Metaverse system provides an identity protocol that allows users to register their own aliases and manage their digital identities. This feature will be important for E-commerce,…
Read More The Metaverse Could Add $3 Trillion to the Global Economy
By Barton Goldenberg |
The Metaverse Could Add $3 Trillion to the Global Economy Within a Decade, New Study Suggests The metaverse is poised to contribute $3 trillion to the global GDP within a decade. The study, published by Analysis Group, concluded that in Europe an expansion of the virtual world could mean a contribution of 1.7 per cent…
Read More Mark Zuckerberg's Augmented Reality
By Barton Goldenberg |
Mark Zuckerberg’s Augmented Reality Mark Zuckerberg has a grandiose vision for the metaverse, and he hopes that you will one day see the same thing, too through a pair of Augmented Reality (AR) glasses. Zuckerberg calls AR goggles a “holy grail” device that will “redefine our relationship with technology,”. During the special effect-laden video announcing…
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