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BMW XR/VR/AR Technology Case Study

In this case study, I would like to talk about BMW’s impressive use of virtual reality (VR) and augmented reality (AR), increasingly referred to as extended reality (XR). But before I share the BMW story, I want to give you a high-level overview of how the vast majority of the more than 60 automotive brands…
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apple vision pro airplane

Would You Wear Apple’s Vision Pro On A Plane?

When I tested the new Apple Vision Pro, the experience was transformational for me. This headset is based on an AR concept, so you can see your surroundings clearly when it is on your face. Yet, what truly amazed me was how it transported me beyond my immediate reality, opening up a world of possibilities.…
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Marriott Metaverse Adventure Case Study

Based in my hometown of Bethesda, Marriott International is the largest hotel chain in the world. It currently has 31 brands, 8,194 hotels, and over one and a half million rooms in 138 countries. Marriott employs 377,000 employees and in 2022 had annual revenues of $20.8B. The company began in 1927 when J. Willard and…
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apple vision pro hollywood

Apple’s Vision Pro’s Impact On Hollywood

I have had the privilege of getting to know major executives and forces in Hollywood over the years. In the 1990s, I was asked to come and address AFI (American Film Institute) to speak about the impact of multimedia computing on Hollywood. There I shared my thoughts on how technology would evolve and impact movie-making…
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Apple Vision Pro3

What Many People Get Wrong About Apple’s Vision Pro Headset

On June 5, 2023, Apple introduced its new Vision Pro headset, marking their entry into the realm of spatial computing. If you follow tech, you have undoubtedly read multiple stories about Apple’s Vision Pro. The stories about this product run the gamut from being a fantastic product with great potential to being DOA because of…
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Northrop Grumman VR Technology Tools Case Study

In this B2B case study, I would like to focus on how Northrop Grumman leverages Virtual Reality in the design and testing of its products. Northrop Grumman Corporation is an American multinational aerospace and defense technology company headquartered in Los Angeles, California, with annual revenues exceeding $37 billion – that puts them at #101 on…
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Apple Vision Pro Headset User

Apple’s Vision Pro Headset Reinvents Personal Computing

Monday, June 5, 2023, will be remembered as a milestone in personal computing, as Apple introduced its Vision Pro headset. This headset sports a new OS called visionOS and an easy-to-use eye tracking, gestures and AI-based voice commands interface. For Apple, it represents the continuation of historical firsts in which it delivered other industry breakthroughs.…
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apple wwdc 2023

Do Consumers Really Want A Mixed-Reality Headset?

In two weeks, Apple will reportedly unveil its first Mixed Reality (MR)/AR headset at its World Wide Developer Conference (WWDC) from June 5-9, 2023. When I talked with Apple CEO Tim Cook after he announced the AR Kit at WWDC in 2018, he told me he believed AR “may be one of Apple’s most important…
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JPMorgan Metaverse Case Study

JPMorgan Chase & Co. is an American multinational financial services company headquartered in New York City with $3.67 trillion in total assets and operations worldwide. Their history, which traces its roots to New York City, dates back more than 200 years and includes heritage firms such as J.P. Morgan & Co., The Chase Manhattan Bank,…
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Is The Death Of The Metaverse Exaggerated?

In October of 2021, Mark Zuckerberg laid out a vision for his metaverse strategy. In his comments, he made it sound like the metaverse was just around the corner. He had already had success with Meta’s Quest headset and was ready to introduce VR and its potential to the global marketplace. Nearly two years later, Mr. Zuckerberg…
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