January 24, 2020
Here is the digital dilemma captured in two sets of statistics: Eighty-nine percent of executives believe digitization will disrupt...
December 17, 2019
By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
July 20, 2018
It should come as no surprise that there is confusion over what is meant by “customer success” and how...
February 28, 2018
Your company can either navigate the digital deluge, or be swamped by it. Having a sturdy data foundation now is...
October 18, 2017
Choose channels, gather data, create profiles, analyze, deliver right message at the right time. Repeat… View the full article...
October 17, 2017
Barton Goldenberg discusses how beauty companies can do better at CRM… View the full article here.
July 28, 2017
Customers want information relevant to them, served up their way… View the full article here.