Articles of Interest

  • Close Relations – Servitization

    April 6, 2017

    Barton Goldenberg discusses three critical customer relationship agendas for manufacturers embracing servitization… View the full article here.

    ISM Guide
  • CRM Magazine – Data Onboarding

    November 15, 2016

    A new technology links customers’ online and offline data, giving you a single, comprehensive view… View the full article...

    ISM Guide
  • CRM Magazine – 4 Digital Strategy Journeys

    October 27, 2016

    A digital strategy – with CRM as the core–is mandatory for all companies wishing to survive the digital future…...

    ISM Guide