Articles of Interest

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked
February 11, 2021
Virtual gathering places for customers benefit from collaborative and immersive apps Our Forward-Thinking clients are leveraging private digital customer...
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To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation
February 11, 2021
Three process pillars must be in place to steady your system Given that CRM systems are no longer a...
60
3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
July 9, 2020
Now is the time to harness all the tools of customer engagement It is no longer business as usual,...
6
CRM’s Critical Role in Successful Digital Transformation
July 9, 2020
Putting customers at the center of your digital efforts involves sound CRM processes It’s no surprise most companies struggle...
7
Customer Engagement Has a New Destination: The Digital Customer Community
January 31, 2020
With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no...
6
How AI is Impacting CRM (Already)
January 31, 2020
Artificial Intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI...
3
5 Building Blocks for Digital Transformation
January 31, 2020
Sixty-nine percent of decision makers use social media for purchase decisions. Ninety percent of buyers trust peer recommendations. Ninety-four...
5
6 Steps for Creating and Leveraging a Digital Assessment
January 24, 2020
Here is the digital dilemma captured in two sets of statistics: Eighty-nine percent of executives believe digitization will disrupt...
4
How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)
December 17, 2019
By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
4
CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
February 9, 2019
Successful companies have made data analytics a part of their DNA for a reason. To succeed, business decisions must...
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Since 1985, ISM has successfully designed and implemented CRM, Digital Customer Community, and Metaverse initiatives for the world’s best companies. We apply state-of-the-art technology and techniques and work with sales, marketing, and customer service executives to drive higher customer acquisition, retention, and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.