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Data and Analytics is Disrupting Industries and Building New Ecosystems
January 7, 2019Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s digital marketplace, the...
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Data Analytics: Case Studies of Success
December 17, 2018by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data...
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Using Data Analytics to Deepen Customer Engagement
December 3, 2018by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Branded Social Media Communities – Why You Should Consider One and How to Get Started
October 12, 2018By Kathy Barton A branded social media community is like a private Facebook community, where you own the content,...
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The 4 Key Components of Identity Resolution
September 13, 2018by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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Private Social Media Communities: Your Best Lead Nurturing Platform
September 6, 2018By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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Private Social Media Communities – Support Will Never Be the Same
September 6, 2018By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
September 6, 2018By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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The Positive and Negative Effects of IoT in Hospitality
September 6, 2018by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive...
