-
The 4 Key Components of Identity Resolution
September 13, 2018by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands...
0 -
Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
-
Private Social Media Communities: Your Best Lead Nurturing Platform
September 6, 2018By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
-
Private Social Media Communities – Support Will Never Be the Same
September 6, 2018By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
-
Knowledge Communities – Expanding the Horizons of Knowledge Management
September 6, 2018By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
-
The Positive and Negative Effects of IoT in Hospitality
September 6, 2018by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive...
-
Digital Ecosystems Will Recast the Global Economy
August 27, 2018By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that...
-
A Recommended Approach for a Digital Transformation Effort
August 13, 2018By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When...
-
4 Big Barriers to an Integrated Customer-Centric Strategy
July 19, 2018by Barton Goldenberg The key, as always, is data—and how you use it I attended an alumni course at...
-
Designing Digital Customer Experience Initiative Strategies
July 19, 2018By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer...
