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“Pillars” of Customer Engagement
April 3, 2020The customer journey has become both less linear and more complex as customers use an ever-increasing array of digital...
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Technology alone is not the answer…
March 27, 2020There are many reasons why companies fail to transform customer data into value, ranging from lack of executive sponsorship...
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Contextual Relevance: Do’s and Don’ts – Part 2
March 20, 2020Contextual relevance can also help you capture anonymous prospects who may visit your website or otherwise engage with your...
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Contextual Relevance: Do’s and Don’ts – Part 1
March 13, 2020Contextual relevance – the practice of delivering the right content through the right channel at the right time to...
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A Solid Data Foundation
March 6, 2020More data has been produced in the last two years than in all previous history. And thanks to the...
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Contextual Relevance is critical to capturing customers
February 28, 2020More than 70% of today’s customers make their buying decision before speaking with anyone from sales or customer service....
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Contextual Relevance: The right message, in the right place, at the right time
February 21, 2020Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It...
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Transforming Customer Data into Value
February 14, 2020Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts...
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Branded Digital Communities – Why You Should Consider One and How to Get Started
February 14, 2020By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
February 7, 2020By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
