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The Advantages of Digital Business Strategies
July 12, 2018By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89%...
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The Evolution of Customer Success – From Churn to Customer Value
July 11, 2018By Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
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The Digital Transformation of Business
June 28, 2018By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change...
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Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?
June 21, 2018By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option...
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Customer Success: A Compnay-wide Commitment to the Customer
June 15, 2018By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
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Six Secrets to Wooing Your Target Audience
June 12, 2018By Jim Rulison For this week, ISM will feature a Guest Blog Post from Jim Rulison concerning six secrets...
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Customer Success – Customer and Company Sustainable Proven Value
June 6, 2018by Barton Goldenberg Gone are the days when you can simply ‘push’ your product or service onto a customer....
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CXM: Give Your Customers the Experiences They Want
May 31, 2018By Barton Goldenberg Customer experience management needs to be at the vanguard of your strategy In this space over...
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Taking Customer Engagement to the Next Level: ‘Customer Success’
May 2, 2018Overheard from 5 participants attending a recent high-tech conference in Silicon Valley: Participant #1: “You’ve got to get onto...
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The Benefits of CRM
April 26, 2018By John Chan CRM has become a necessity for today’s organization. It is a technology and a process for...
