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Digital Transformation: Getting it Right!
February 19, 201969% of decision makers use social media for purchase decisions. 90% of buyers trust peer recommendations. 94% of B2B...
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Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!
February 14, 2019By Barton Goldenberg and Mike Bender The amount of data an organization has available to understand their customer is...
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3 Data Analytics Trends Impacting 2019
January 21, 2019By Mike Bender Today, more than 11 billion connected devices are producing eight zettabytes of data per year. The...
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Data and Analytics is Disrupting Industries and Building New Ecosystems
January 7, 2019By Mike Bender Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Data Analytics: Case Studies of Success
December 17, 2018by Barton Goldenberg Today there are more than 11 billion connected devices producing more than 8 zetabytes of data...
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Using Data Analytics to Deepen Customer Engagement
December 3, 2018by Barton Goldenberg Best-in-class companies have made data analytics a part of their DNA for a reason. In today’s...
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Branded Social Media Communities – Why You Should Consider One and How to Get Started
October 12, 2018By Kathy Barton A branded social media community is like a private Facebook community, where you own the content,...
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The 4 Key Components of Identity Resolution
September 13, 2018by Barton Goldenberg Knowing The Customer Is The Key To All Marketing Today’s customers and prospects engage with brands...
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Identity Resolution – The Key to Knowing Your Customers in the Digital Age
September 13, 2018by Barton Goldenberg Today, customers have almost limitless ways engage brands, using all kinds of devices across hundreds of...
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Private Social Media Communities: Your Best Lead Nurturing Platform
September 6, 2018By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
