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Contextual Relevance: The right message, in the right place, at the right time
February 21, 2020Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It...
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Transforming Customer Data into Value
February 14, 2020Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts...
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Branded Digital Communities – Why You Should Consider One and How to Get Started
February 14, 2020By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
February 7, 2020By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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Private Digital Communities: Your Best Lead Nurturing Platform
January 31, 2020By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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Private Digital Communities: Transforming Support
January 24, 2020By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)
December 17, 2019By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
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Sales Process Excellence
December 16, 2019by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions,...
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The Impact of AI on CRM and Digital Transformation
December 16, 2019By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a...
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Digital Assessment – Sharing Best Practices
December 11, 2019One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of...