Blog

Contextual Relevance: The right message, in the right place, at the right time
February 21, 2020
Everyone agrees that more relevant marketing generates better results. But what does “more relevant marketing” mean in practice? It...
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Transforming Customer Data into Value
February 14, 2020
Today, more than 11 billion Internet-connected devices produce more than 8 zettabytes of data per year. By 2025, forecasts...
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Branded Digital Communities – Why You Should Consider One and How to Get Started
February 14, 2020
By Kathy Barton A branded digital community is like a private Facebook community, where you own the content, define...
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Knowledge Communities – Expanding the Horizons of Knowledge Management
February 7, 2020
By Kathy Barton 80% of knowledge management projects underperform. Why? Information gets loaded into a database, but then quickly...
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Private Digital Communities: Your Best Lead Nurturing Platform
January 31, 2020
By Barton Goldenberg How well does your company nurture its sales leads? Prospects at all stages of the buying...
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Private Digital Communities: Transforming Support
January 24, 2020
By Kathy Barton Everyone gets frustrated with customer support. Whichever support functions you use, you’ve probably found that they...
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How Emerging Technologies Impact CRM: Spotlight on Artificial Intelligence (AI)
December 17, 2019
By Barton Goldenberg Artificial Intelligence (AI) is red hot and for very good reasons. Coca Cola is a shining...
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Sales Process Excellence
December 16, 2019
by Barton Goldenberg Process improvement is critical to maintaining a dynamic, growing, customer-focused business. Customers, the economy, business conditions,...
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The Impact of AI on CRM and Digital Transformation
December 16, 2019
By John Chan Artificial Intelligence (AI), defined as the intelligence demonstrated by machines is a key element of a...
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Digital Assessment – Sharing Best Practices
December 11, 2019
One of our long-time customers came to us recently requesting a Digital Assessment and guidance in the formulation of...
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Since 1985, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best companies have recognized ISM as the leader in applying state-of-the-art technologies and techniques to drive customer acquisition, retention and growth.

Led by Founder and President Barton Goldenberg, companies, non-profits and government agencies will receive hands-on guidance from one of the most experienced teams in the world.