-
The Positive and Negative Effects of IoT in Hospitality
September 6, 2018by Kelly Potter For this week, ISM will feature another Guest Blog Post from Kelly Potter concerning the positive...
2 -
Digital Ecosystems Will Recast the Global Economy
August 27, 2018By John Chan With the immense changes brought about by digital ecosystems, the marketplace will reward the organizations that...
-
A Recommended Approach for a Digital Transformation Effort
August 13, 2018By John Chan A successful organizational digital transformation effort will necessitate numerous changes in an organization’s operating model. When...
-
4 Big Barriers to an Integrated Customer-Centric Strategy
July 19, 2018by Barton Goldenberg The key, as always, is data—and how you use it I attended an alumni course at...
-
Designing Digital Customer Experience Initiative Strategies
July 19, 2018By John Chan With digital technologies transforming the marketplace, organization management must design digital customer experiences to deliver customer...
-
The Advantages of Digital Business Strategies
July 12, 2018By John Chan Digital technologies are now significantly affecting the global marketplace. A recent Forrester survey found that 89%...
-
The Evolution of Customer Success – From Churn to Customer Value
July 11, 2018By Barton Goldenberg The concept of Customer Success originated with companies actively targeting ‘at-risk’ accounts with teams designed to...
-
The Digital Transformation of Business
June 28, 2018By John Chan The business world is changing rapidly in the today’s marketplace. A key force behind this change...
-
Templates vs Custom Layouts – What Should I Use For My Marketing Campaign?
June 21, 2018By Jim Rulison For this week, ISM will feature another Guest Blog Post from Jim Rulison concerning the option...
-
Customer Success: A Company-wide Commitment to the Customer
June 15, 2018By Barton Goldenberg Nowadays it seems like everyone is jumping on the Customer Success bandwagon. Yet in our observation,...
