Skip to content

Client Testimonials

Since 1985, ISM has successfully designed and implemented CRM, Digital Community, and Metaverse initiatives for the world’s best companies.

Here is what satisfied clients have said about our successful consulting approach.

Fall Creek Nursery Logo

“I have had the opportunity to work with Barton and the ISM team more than once over the years. Barton and the ISM team bring a keen understanding of both the strategic approach to the business and the detailed approach required to execute successfully.”

Jason Walcott

Commercial Director Fall Creek Farm & Nursery

“ISM’s dedicated team effort, including your CRM vendor relationship negotiation skills, has set the tone for our CRM implementation. My appreciation and admiration to you all at ISM for this tremendous accomplishment.”

Christine Akins

CRM Director at T. Rowe Price

“Barton Goldenberg is one of the leading thinkers and consultants in customer strategy and practice. He – and his team – have extensive experience working with Canadian Automotive Association (CAA) and American Automotive Association (AAA) clubs in developing their Member Relationship Management (MRM) strategy and putting it into real-world practice.”

Gary Howard

Vice President Marketing & Communications at CAA Atlantic


“I want to thank ISM for giving us such a strong executive briefing of CRM. We learned a lot about CRM, what lies ahead of us, and ways to successfully implement CRM at local United Ways and the United Way system. It was reassuring to have someone with such extensive experience and expertise.“

Gary Godsey

President & CEO United Way Dallas

Twin city foods logo blue green color

"We selected ISM to enhance our sales processes and facilitate our CRM software selection.  ISM’s structured approach and deep subject matter expertise delivered this engagement on time and on budget. We highly recommend ISM if you are looking to achieve the ‘Gold Standard’ in CRM excellence."

Jason Wolcott

Chief Commercial Officer, Twin City Foods

Blue Shield of California

“ISM Founder/President Barton Goldenberg is simply one of the most effective leaders I have encountered in 21 years of Fortune 100 experience. His knowledge of the key levers of transformation through his people, process and technology perspective coupled with his quick grasp of any business model create a powerful 1-2 punch for any organization seeking a leader and a team of seasoned professionals to successfully plan and implement customer-centric business strategies and initiatives.”

Cyrus Aram

Adjunct Professor at University of California, Davis


“We selected ISM as our strategic partner for our CRM initiative because of their experienced staff, process, project plan, technical skills, and objectivity. They have played a significant role in helping us to effectively develop and implement our CRM initiative.”

Don Gagnon

President at AAA Mid-Atlantic


“I have received great feedback on your presentation material, the relevance of the whole CRM subject, and without a doubt your passionate delivery. Thanks again for participating in our Marketing Excellence Lunchtime Seminar series.“

Kenneth Fritz

Global Training Manager at ExxonMobil


“Thank you very much for the contribution to the success of the SMEI Social Media Road Show. Through your support we were able to produce an experience for the attendees that was rich in content and will help many individuals and companies determine possible next steps in the complex arena of marketing through Social Media.“

Willis Turner

President SMEI


“Pyrotek could not be more pleased with the results we’ve experienced working with ISM. From the initial business case through assessment and implementation, their proven methodology is based on 31 years of experience helping best-in-class global organizations and it shows. We consider ISM to be our customer-centric strategic CRM partner.”

Joe Tarulli

Corporate Sales Development Manager at Pyrotek

“ISM has guided us through its customized CRM Roadmap, including learning sessions, technical baseline review, business process assessment, customer facing personnel visits and through the RFP process to a successful implementation and user adoption.”

Terry Delongchamp

CIO at Sigma Financials/Sammons Securities


“In working with Barton over the past decade, he remains focused on bringing value to his clients, colleagues and partners. Barton is an excellent speaker and constantly has his eye fixed on where the industry is going and has tremendous insight into helping his customers get there. He possesses the rare gift of being well-versed across multiple mediums—from CRM and Social Media technology adoption cycles to marketing and consumer behavior.”

Elliott Markowitz

Senior VP & Director of Content at Ziff Davis Enterprise

ISM provided us with a way to constructively look at our best practices as well as practices as a team. Now that we understand where we are on our customer journey, we can confidently move to what’s next on our technology roadmap.“

Linda Gagne

CRM Project Leader Hollingsworth & Vose

Ready to Take Your Customer Strategy to the Next Level?

Call (301) 656-8448 or schedule below to get started.

Barton Goldenberg giving Keynote Speech
Scroll To Top