Coca-Cola to Offer First-Ever NFT Collectibles in International Friendship Day Charity Auction
Coca-Cola is boosting its presence in the fast-growing metaverse with its first-ever NFT (Non-Fungible Token) collectibles. On International Friendship Day, July 30, four unique Coca-Cola NFTs will be up for auction through the OpenSea online marketplace.
Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.
Coca-Cola proceeds from the auction, which is open for all to bid, will go to longtime Coca-Cola partner and friend, Special Olympics International.
The inaugural collection of Coca-Cola NFTs reimagines some of the brand’s iconic assets for the metaverse—with dynamic motion, movement and multisensorial elements—inspired by shared moments of friendship.
Want to know more about the four unique Coca-Cola NFTs?