Companies in the Metaverse
Companies in the Metaverse – A Growing Phenomenon in Different Industries
According to Fortune Business Insights, the size of the global metaverse market was $63.83 billion in 2021. Experts agree that the metaverse is in for huge growth in the coming years. They estimate its value will rise to an impressive $1,527 billion in 2029.
Metaverse is a growing phenomenon within all kinds of industries. More companies are entering this immersive space. Here is a list of top companies and brands that have already joined the metaverse!
1. Meta
Mark Zuckerberg changed the world with Facebook, and he wants to repeat that success with Meta. Meta is a Facebook rebrand targeting the development of the company’s metaverse. According to reports, Zuckerberg plans to invest $50 million only in the initial stage of developing virtual reality.
The expectations are it could take up to 15 years to achieve notable results. The company invested billions in VR and AR technologies, and its goal is to gain an initial advantage over the competition in the market.
2. Microsoft
Microsoft is thinking about the future and aims to build a comprehensive metaverse.
The latest move to acquire Activision Blizzard is in line with this strategy. The gaming giant should help with developing a play-to-earn approach that is likely to be a part of the metaverse. Microsoft invests huge funds in creating a photorealistic version of users who want to enter the metaverse.
3. Adobe
Adobe is another company aiming to establish itself as a content creator in the metaverse. The company collaborated with Ben & Jerry’s in virtual photography and Smithsonian for an AR experience. It mentions the main goal is to help brands to create an immersive shopping experience.
Want to learn more about the efforts of other major companies’ efforts in the metaverse such as Ralph Lauren, Gucci, Prada, H & M, Starbucks, McDonald’s, Coca-Cola, Nike, Samsung, Hyundai and Alibaba?