CRM's Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy and implementation must be at the heart of every successful digital transformation initiative. Think of CRM as the foundation of your digital transformation success. Yet too many companies still lack this foundation. Every company wants to be successful, and most companies can succeed. But to be successful, your digital transformation initiative must put the customer at the center of your digital efforts, which involves connecting with your customers via sound CRM processes and tools.

Click here to learn more about CRM’s critical role in successful digital transformation.

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