CRM Evolution Speech

To all my blog readers:

I will be speaking at the CRM Evolution Conference in NYC on August 2:

Here are the details:

CRM Evolution Conference

August 2, 2010
New York, NY
NY Marriott Marquis Hotel

Executive Boot Camp, Part 1 & 2
Barton Goldenberg, President, ISM Inc.

This non-technical boot camp targets the busy executive who needs to get pragmatic advice about today’s CRM and how to successfully apply CRM tools and techniques to their business. This briefing will walk you through the CRM definition (a business approach that provides sales, marketing, customer service, ebusiness, and business analytics tools and techniques to support an organization’s business strategy), describe the key people/process/technology CRM components, dig into emerging trends such as mobile CRM, social CRM and multichannel CRM, offer advice about how to formulate your CRM strategy, detail components of the CRM value proposition, reveal the 10 critical success factors for making CRM happen, and highlight leading CRM executive issues (i.e. obtaining high user adoption; getting the people/process/technology mix right; managing your software vendor/integration partners). Barton will share with you lots of real-life examples during his presentation and provide ample time for participant discussion. Regardless of where you are in your CRM efforts, this is one bootcamp you will not want to miss!