CRM Magazine – 5 Reasons Why Branded Communities are Your Best Lead-Nurturing Platform

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You can invite who you want, and you control the information these communities yield

When it comes to engaging with your customers or other constituents, many observers deem private or “branded” communities as superior to public ones like Facebook, LinkedIn, or Twitter, for one simple reason: A private community is purposely not open to the public. A company invites only the people it wants as participants: customers only, customers and distributors, third-party subject matter experts (SMEs), or some other mix. This keeps out competitors and troublemakers.

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