CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever

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Successful companies have made data analytics a part of their DNA for a reason.

To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment.

Read this article as I examine three case studies on using data analytics to deepen customer engagement.

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View the full article here.