CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
CRM Magazine – Data Analytics Is Better, Easier, and More Critical Than Ever
Successful companies have made data analytics a part of their DNA for a reason.
To succeed, business decisions must now be made based on an enhanced understanding of customers’ preferences and behavior in the new digital environment.
Read this article as I examine three case studies on using data analytics to deepen customer engagement.
