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Customer Engagement Has a New Destination: The Digital Customer Community


With disintermediation on the rise, and with more and more customers demanding digital access to companies, there is no better way to welcome your end customers than to invite them to your “digital customer community.” This concept is made possible by the social media community software available in today’s market, a powerful tool that allows you to easily segment content by any number of criteria.

These segmented communities, then, can be re-imagined as digital customer communities that feature any number of designs but generally consist of three key meeting places: private digital meeting rooms located on the “upper floors”; public meeting rooms for presentations and seminars; and a lounge/bar area located on the “ground floor.”

Click here adobe-pdf-med to learn more about the three key meeting places where segmented communities meet.

Learn more about how ISM can help you with customer engagement. You can reach us via our contact us page or by calling 301-656-8448.