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5 Fundamental Steps to Implementing a Digital Strategy
By Barton Goldenberg
In these videos, Barton Goldenberg will share his 35 years of insight to guide your organization from strategy development through to implementation. You will learn the 5 fundamental components of a successful digital strategy initiative, the 5 key steps of a successful digital strategy implementation, and more. Video series to be released mid-January.
- Step #1: Digital Strategy: Your Key to Long-Term Survival
- Step #2: Digital Assessments: Taking Stock of Your Current Status
- Step #3: Aligning Your Digital Strategy with Corporate Strategy
- Step #4: Planning Your Digital Transformation Roadmap
- Step #5: Overcoming Challenges in Every Digital Transformation Initiative
- Case Study: Case Study: Digital Strategy Success Stories
Barton Goldenberg is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing and customer service. ISM’s solutions focus in Digital Transformation, Data & Analytics, Social Media Communities, Emerging Technologies, Customer Engagement and CRM. He was one of the first three inductees into the CRM Hall of Fame, and is also an acclaimed author. His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.
Since 1985, Barton has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Selling Power and others.
Barton’s clients include: Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more. For a full listing, visit www.ismguide.com.