Digital product development approaches are evolving rapidly, leading to the emergence of digital twins: digital replicas of current or future products that can simulate all the characteristics of their physical counterparts. Interacting with or modifying a product in a virtual space can be quicker, easier, and safer than doing so in the real world.

Product development leaders expect digital twins to accelerate product development processes and improve outcomes, all while reducing costs. They are rushing to invest in the concept, with the global market for digital-twin technologies forecast to grow at about 60 percent annually over the next five years, reaching $73.5 billion by 2027.

Want to learn the factors that underpin a successful digital-twin strategy, and the potential evolution of this impactful technology?

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