Enter the Metaverse

Enter the Metaverse

Exit the Internet, Enter the Metaverse – Your Online Future is In 3D

Renown venture capitalist Matthew Ball’s new book will explore the three-dimensional virtual world that is set to supersede the Internet.

Venture capitalist Matthew Ball first wrote about the metaverse in 2018 and his essays have become essential reading for entrepreneurs and tech watchers who are attempting to understand or profit from the network Mark Zuckerberg and many others are anticipating will supersede the internet. Ball is former head of strategy at Amazon Studios and his first book, The Metaverse: How It Will Revolutionize Everything, is to be published later in July 2022.

The metaverse is a persistent network of 3D spaces. Almost everything online today – all applications, digital operating systems, webpages – works on common protocols and technology that connects them. The metaverse is a 3D elevation of the online world, which spans augmented reality – unseen virtual simulations in the world around us – as well as much of consumer leisure and socialising.

Matthew Ball is absolutely certain that we will increasingly use 3D simulations to build and operate the world around us. We are already using it to design and operate cities, airports and more today. The Ready Player One-esque version of the future, where we’re going to school, collecting virtual coins, wearing our favourite skin – that’s the least important and the least predictable aspect of our future.

What might this alternative digital reality have in store for users? What real-world problems does the metaverse actually solve?

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