A Whole New World? Exploring the Metaverse
A Whole New World? Exploring the Metaverse and What It Could Mean for You
When a new technology comes along that could change how we interact with the digital world, the implications can be staggering—not just for tech companies, but potentially for every company.
That’s one reason why people are talking so much about the metaverse, a 30-year-old idea that has attracted tremendous interest and substantial investment over the last year. Could it be the next way people access digital resources and experiences? Could it have the kind of impact on business and society that earlier technologies (such as the PC, the internet, or the smartphone) had when they went mainstream?
It’s far too soon to tell, but it’s not too soon to ask. As executives hear the buzz about a technology generating tremendous interest and investment, they may want to know more:
- What is the metaverse?
- Why is it getting so much attention now?
- How could it evolve over the next 5–10 years?
- What should you watch for as the market matures?
The goal of this report is to provide a brief overview of future possibilities (and pitfalls) as executives consider their entry into what some believe could be the next new world for almost every business.