Who Will Be The First Buyers Of Apple’s Vision Pro?

Who Will Be The First Buyers Of Apple’s Vision Pro?
By Tim Bajarin
Jul 5, 2023
As a professional market researcher, I have always pondered a significant question that arises whenever new technologies or products emerge: “Who will be the initial purchasers of these products?”
This inquiry resurfaces once again with the introduction of Apple’s Vision Pro, priced at $3500. Similar to previous occasions, the answer to this question can be traced back to the history of the tech world.
The notion of early adopters has evolved alongside the global spread of technologies, their value, and familiarity. Currently, there are approximately 10 million individuals worldwide who can be categorized as early adopters.
Within this group lies the solution to the query about the first buyers of Apple’s Vision Pro. Historical evidence demonstrates that early adopters will exhibit genuine interest in its capabilities, regardless of the price.
Would you like to delve further into the characteristics of the early adopters group?
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