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Ford Prepares to Enter the Metaverse

Automobile manufacturing engineer using VR and metaverse to design vehicle

Ford Prepares to Enter the Metaverse

Ford Prepares to Enter the Metaverse with Virtual Automobiles and NFTs

American car manufacturer Ford Motor Company is the latest car brand prepping its entry into the world of nonfungible tokens (NFTs) and the Metaverse by filing 19 trademark applications across its major car brands.

United States Patent and Trade Office (USPTO) revealed that the company has recently filed a total of 19 trademark applications covering its car brands. The trademark applications cover virtual cars, trucks, vans, SUVs and clothing for its brands and also cover a proposed online marketplace for NFTs.

According to USPTO documents filed by Ford, the car manufacturer plans to create downloadable artwork, text, audio and video featuring its cars, SUVs, trucks and vans, which will be authenticated by NFTs.

The company also revealed plans for “downloadable virtual goods,” namely “computer programs” featuring vehicle parts and accessories and clothing for use in “online virtual worlds,” including online trade shows conducted in virtual reality and augmented reality.

Want to learn more about Ford’s Metaverse intentions and other key automobile companies’ plans for the Metaverse?

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