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Digital Transformation: Future Ready Best Practices & Technology Trends


 Attracted 1,148 Registrants

Participants rated this new keynote an astounding 5 out of 5.


“Just a wonderful guest, very thought-provoking! Thank you!” – Caldwell Ray

“Thank you for a very informative webinar.” – Baney Callie

2020 was a tumultuous and unpredictable year, but indisputably it was also a year of acceleration in digitization. A lot of organizations got years ahead of where they would have been expected to be right now: digital transformation efforts that were once part of long-term projects were pushed through in a matter of weeks at 71% of organizations (AppDynamics).

In this riveting keynote, Barton Goldenberg (, CRM pioneer, the founder, and president of ISM Inc., and the author of ‘The Definitive Guide to Social CRM’, shares practical insights on how companies are leveraging disruptive Digital Transformation technologies.  He shares his Top 5 technology trends and provides examples of how organizations are applying these trends to secure competitive advantage and achieve digital transformation success.


Benefits of Attending this Keynote:

  • Explore digital transformation trends that should be top-of-mind for IT and business leaders during the most innovative decade of our history
  • Learn about next-gen technologies that are at the center of most digital transformation initiatives, including low-code, artificial intelligence (AI), 5G, virtual reality (VR), and more
  • Get to know future-ready best practices for a sustained digital transformation backed by customer-centric culture, agile teams and processes, and continuous innovation

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    Barton Goldenberg

    Barton Goldenberg
    President of ISM and Keynote Speaker

    Since 1985, Barton Goldenberg has been bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world.  Bring his voice and expertise to your audience, whether for a board meeting or events for senior executives, sales/marketing/customer-service personnel, or customers.  Barton’s groundbreaking work in the areas of digital strategy and customer engagement has become increasingly crucial during COVID-19 recovery period, especially his applications of Artificial Intelligence, Digital Transformation, and Digital Communities.

    Barton is founder and President of ISM Inc., where, for over three decades he has designed and implemented customer strategies in the following focus areas:  Digital Transformation, Data & Analytics, Digital Customer Communities, Customer Relationship Management (CRM), Customer Engagement, and Emerging Technologies.  Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness, and many more. For a full listing, visit Client List Page. Barton is an acclaimed author and one of the first three inductees into the CRM Hall of Fame.  His latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM.