Gucci Ventures Into the Metaverse
Gucci Ventures Into the Metaverse
Gucci, a major Italian fashion brand, is the first luxury brand to host its own metaverse experience in The Sandbox. This metaverse experience features a space called ‘Gucci Vault Land’ for its customers to witness the brand’s history through games and NFTs.
This comes at a time when fashion brands are entering the metaverse. Nike was the most recent entrant in the metaverse with luxury brands like Prada and Balenciaga are also getting into the online-only clothing game.
According to a prediction by investment bank Morgan Stanley, digital fashion could increase the industry’s sale by $50 billion by 2030.
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