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How Augmented Reality And Virtual Reality Are Reshaping Financial Services

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How Augmented Reality And Virtual Reality Are Reshaping Financial Services

Whether it is virtual tours or medical simulations, the methods of learning and communication are undergoing a transformative shift. There is substantial potential to harness the power of AR and VR within the realm of financial services.

This broadens the horizon to optimize physical branches for high-net-worth individuals and underrepresented consumer groups while establishing a virtual portal for transactions with the digitally equipped segment that appreciates the immediacy and sensation of the virtual environment.

The virtual experience offers an enhanced view of banking, with sophisticated interactivity models allowing consumers to engage in virtual conversations that seamlessly blend the branch contact center experience. This also provides an environment to test and explore the flow of consumer conversations.

By implementing an augmented or virtual channel, banks and financial institutions revisit an era similar to when online banking was being developed. In the case of virtual reality, there’s an opportunity to incorporate voice recognition for authenticating consumer conversations and transactions. Encouraging consumers to adopt a virtual channel requires careful thought and incentives, serving as a midway point between online platforms and remote call centers or local branches.

Want to learn the important steps to effectively incorporate AR and VR for a financial services company?

 

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