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How Augmented Reality is Transforming the Marketing Landscape

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How Augmented Reality is Transforming the Marketing Landscape

This is an excellent article on the impact that AR will have on transforming marketing, especially for physical goods.

Immersive technology is already here. The era of neural networks and Metaverses, spatial computing, AR glasses and the use of VR to fully immerse ourselves in new spaces and interactions will inevitably become present in the next 3-5 years.

AR marketing spending is increasing — from $3 billion last year to an expected $12 billion within three years. That said, it is important to note that few people are discussing the use of AR marketing for physical goods.

Physical goods will be the portal to the digital world, especially when AR glasses change people’s behavior, just like the smartphone did. If we get used to consuming information through glasses, all goods without digital content will go into the background. This is where it is important for marketers to understand the new trends.

Tim Cook said, “I think AR is one of these very few profound technologies that we will look back on one day and go, how did we live our lives without it?” Changes in marketing are just the beginning.

Using AR, one can easily turn physical products into entry points to a company’s website, specialty landing pages and social media.

Want to learn more about how can physical goods be endowed with digital content?


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