How the Metaverse is Democratizing the Fashion World
How the Metaverse is Democratizing the Fashion World
Fashion is being democratized — and its future is virtual and moving to the metaverse.
Fashion and technology are converging in both physical and virtual spaces and this is not only changing who is a fashion designer, but who can say they are one.
Cathy Hackl, chief metaverse officer of the design consulting company: Journey states “The world’s next Coco Chanel might be a young, 10-year-old, 8-year-old girl designing clothes in Roblox. It’s truly amazing to watch fashion and art pushing the limits of what we can do with this technology. It’s this moment and this feeling in the tech industry and the fashion industry of coming closer together than ever before.”
For instance, Journey helped Walmart build Walmart Land and Walmart’s University of Play, two “new immersive experiences” within Roblox.
“Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users,” the company announced in a September 2022 blog post.
Users can explore a virtual store of merchandise for their avatars, ride Ferris wheels and play games and participate in competitions to earn tokens and badges. A “House of Style” will feature a virtual dressing room.
Want to learn how other fashion retailers are utilizing the metaverse to reinvent and innovate branding and development?