Virtual Reality, Real Business: The Impact Of The Metaverse On Companies

By Bernard Marr

The Metaverse has undoubtedly been one of the most talked-about concepts of the year.

Major players in all business sectors are heavily investing in platforms and presence in newly emerging immersive digital spaces. The fact is that it is unlikely that the Metaverse hype is going to end any time soon!

This means, in my opinion, that if you are in business, it is time to start looking seriously at how this emerging technology is likely to affect you. One of the most frequently used terms used to describe the Metaverse is "The next evolution of the Internet." If this is the case, then it certainly is not something that any business wants to miss out on by acting slowly.

As for exactly what it will look like, well, no one is certain. But the smart money is betting that it will involve immersive, experiential platforms where we adopt a persistent identity (such as an avatar.) These platforms will allow us to socialize, shop, work and play, and everything else we currently do on disparate, disconnected online platforms.

Want to learn how Bernard Marr thinks the Metaverse will affect business and how it might evolve in the future?

Read this article