Digital Transformation
Your customers have changed. Whether or not you have a Digital Sales Strategy, your customers are buying digitally. 69% of decision makers use social media for business purchase decisions. 90% trust peer recommendations. 94% of B2B buyers conduct some form of online research before purchasing a product….more
CRM
From a new industry focused on contact management and sales automation in the mid-1980s, CRM has grown into a mature and rapidly evolving, $40 billion industry focused on: Sales enablement, Customer service enablement, Marketing enablement and Call Center enablement.
Lured by the promise of increased productivity, enhanced sales, improved marketing, better service and lowered costs, CRM has now….more
Data & Analytics
Today, more than 11 billion connected devices are producing eight zettabytes of data per year. By 2025, forecasts call for 80 billion devices and a staggering 180 zettabytes of data, respectively. Companies will need to learn how to harness this “digital firehose” to their advantage…more
Customer Engagement
The world’s best run organizations are obsessed with Customer Engagement. Why? Almost 9 out of 10 US consumers say they would pay more to receive a superior customer experience. An engaged customer is satisfied and loyal. Many also become brand advocates within their social networks. It’s no surprise that customer engagement is top of mind among CEOs, CMOs & CIOs…more
Social Media Communities
Today, more than 60% of the global population has access to the Internet. More than 76% of Internet users access Social Media communities on a weekly basis. Any organization that does not have a sound CRM strategy including Social Media Communities struggles to acquire and retain customers, and grow its customer base…more
Emerging Technologies
Winning companies in today’s global marketplace are embracing a digital business revolution that amounts to a changing of the guard. It requires businesses to continually reinvent themselves using the latest technologies just to stay alive. These and other companies know that Emerging Technologies will help them create better products and services,…more
