Digital Customer Communities
Best-in-class companies are leveraging digital communities to foster engagement with their customers, distributors, and employees with tools to collaborate, find answers, share ideas, connect with peers in a customizable online community. …more
From a new industry focused on contact management and sales automation in the mid-1980s, CRM has grown into a mature and rapidly evolving, $40 billion industry focused on: Sales enablement, Customer service enablement, Marketing enablement and Call Center enablement.
Lured by the promise of increased productivity, enhanced sales, improved marketing, better service and lowered costs, CRM has now….more
Winning companies in today’s global marketplace are embracing a digital business revolution that amounts to a changing of the guard. It requires businesses to continually reinvent themselves using the latest technologies just to stay alive. These and other companies know that Emerging Technologies will help them create better products and services,…more
Your customers have changed. Whether or not you have a Digital Sales Strategy, your customers are buying digitally. 69% of decision-makers use social media for business purchase decisions. 90% trust peer recommendations. 94% of B2B buyers conduct some form of online research before purchasing a product….more
The world’s best run organizations are obsessed with Customer Engagement. Why? Almost 9 out of 10 US consumers say they would pay more to receive a superior customer experience. An engaged customer is satisfied and loyal. Many also become brand advocates within their social networks. It’s no surprise that customer engagement is top of mind among CEOs, CMOs & CIOs…more