Learn How to Harness The “Digital Firehose”
Today, more than 11 billion connected devices are producing eight zettabytes of data per year. By 2025, forecasts call for 80 billion devices and a staggering 180 zettabytes of data, respectively. Companies will need to learn how to harness this “digital firehose” to their advantage. The alternative: getting inundated. No wonder 79% of enterprise executives say that companies who don't embrace Data & Analytics will lose market strength & may face extinction.
Best-in-class companies have made Data & Analytics a part of their DNA for a reason. In today’s digital marketplace, the nature of the game has changed. To succeed, business decisions must now be made based on actionable insights and an enhanced understanding of customers’ preferences and behavior in both online and offline environments. A strong Data & Analytics program is the foundation to develop a better understanding of your customers and driving innovation in your business to maintain a competitive advantage.
Download Paper: ‘Data and Analytics Maturity: The Foundation for Getting Digital Transformation Right!' Thought Leadership Paper.
While the reasons to implement Data & Analytics are compelling, organizations face an overwhelming array of techniques and technologies that include:
- Customer Segmentation
- Master Data Management
- Data Quality Management
- Data Modeling
- Predictive Analytics
- Prescriptive Analytics
- Data Warehouses
- Data Lakes
- ETL Tools
- And Many Others
Many organizations find it challenging to implement a Data & Analytics program that is impactful to their business. Significant obstacles include deciding where to start or what to do next, how to get the best return on investment, how to change the culture to a data-driven approach, and how to make analytics part of the business process. ISM can help.
Learn how to drive long-term customer engagement, loyalty and advocacy through better data management, customer segmentation, and predictive analytics.
The ISM Difference
For more than 30 years, ISM has worked closely with world-class B2B and B2Ccompanies like Jaguar Land Rover, Zumba, Kraft Foods, and Pacific Life on Data & Analytics and customer intelligence projects. Our offering covers the spectrum – from data strategy and management through the execution of sales, customer service, and marketing programs that leverage historical, real-time and predictive analytics/modeling for both structured and unstructured data.
ISM understands that having a sound data foundation today is critical to successful customer engagement in the future. We work with our clients to identify and implement the right data strategy. From there, we determine the right analytic approach to help them develop new ways to explore and analyze data to drive better insights resulting in better collaboration and innovation, increased revenue, and happier, more loyal customers.
We are uniquely positioned to achieve these results through:
- More than 3 decades of thought leadership and experience
- Proven implementation methodologies and support
- A metrics-based approach to driving successful outcomes
- 100% objectivity from all technology vendors & implementation partners
- An engagement model that utilizes seasoned executives, not mid-to-lower tier staff
- A history of success with world-class, global B2B and B2C organizations
- The ability to help you at any stage of your Data & Analytics journey including strategy, design, vendor selection, and implementation.
For additional information about ISM's Data Analytics services, call (301) 656-8448, or e-mail us at Contact@ismguide.com.