Ikea Use Cases
Ikea
Industry: Retail
Use Case: Virtual Placement of Furnishings in a Home or a Showroom
IKEA Place lets you virtually ‘place’ furnishings in your space
In-Store Virtual Immerse App (Germany) Experience to Visualize a Customer’s Preferences in a Virtual Showroom
IKEA Place app lets a customer virtually ‘place’ furnishings in a residence. From sofas and lamps to rugs and tables, all of the
products in IKEA Place are 3D and true to scale so that a customer can make sure it is just the right size, design, and functionality for their room.
In order to visualize a product within a space, the application scans the expanse of a room through an iPhone or an iPad camera. Users can browse through over 2,000 IKEA products on an online database, to make their selections. Once chosen, users must point the device to the desired spot in a room, then drag and drop the selected product onto the space. IKEA Place can also save each user’s favorite products, share their selections on social media, and facilitate direct purchases through the IKEA website.
The IKEA Immerse app is available in selected IKEA stores in Germany. This benchmark design application enables consumers to create, experience, and share their own configurations in a virtual living and kitchen room set.
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