Training VR/XR/AR Use Cases

VR/XR/AR in Action


Industry: Retail
Use Case: Training

VR Cuts Employee Training Time by 96%

Virtual Reality (VR) has been seen to assist immersive learning, which has brought a variety of benefits to a number of Fortune 500 companies and their training programs.

As an example, Walmart have utilised immersive learning to train employees in customer service skills. During the inception of VR training, there has been a 30% increase in employee satisfaction, 10% to 15% higher knowledge retention, and 70% of the time employees scored higher on tests. Walmart have since rolled out more than 17,000 VR headsets throughout their U.S. stores, so more than one million employees can learn key skills.

With VR and immersive learning being present in training programs, Walmart have cut training time by 96% to just 15 minutes. Walmart ultimately identified the utilisation of immersive training can train employees just as efficient as a coach would.


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Bank of America
Industry: Financial
Specific Industry: Banking
Use Case: Training

VR Increases Employee Learning Retention

Bank of America’s announcement of their partnership with Bay Area-based virtual reality startup Strivr gives light into their stance of VR having a bigger presence in its workplace training. The financial institution have already piloted the startup’s VR technology with about 400 employees. With Bank of America’s 50,000 client-facing employees, a wide-scale rollout would be required to scale the VR learning platform in order to deliver corporate learning.

Bank of America executive John Jordan has a plethora of ideas of areas to which they can implement VR technology successfully, and is willing to experiment in the early stages. It is noted that Bank of America have already developed VR technology for everything from notary services to fraud detection. John has also stated that they have the ambitious task to utilise VR technology to help employees practice empathy with customers.

Industry: Manufacturing
Use Case: Training

Augmented Reality Shortens Training Time for Factory Staff

Millennials being a generation that grew up on video games, smart glasses, and computers are seen to prefer Augmented Reality (AR) as a mode of learning. Programs that are enhanced by AR are seen help minimise a manufacturers training costs, speed up the trainingVR in manufacturing process, as well as the capitalisation of an experienced employees knowledge through telepresence and first-person training.

AR can even allow manufacturers to include training right into production activities. The use of AR can assist in new employees being deployed quicker, with the aid of technology such as Smart Glasses to guide them through step-by-step instructions on what is required to operate effectively.

The automotive industry are seen as a key adopter of Smart Glasses, the high variability of the modern vehicle assembly line presents a manufacturing challenges that can’t be solved by automation alone. These complex processes in the automotive industry require a smart device to enable workers of all skill levels to deal with variability.

Learn more about VR trends: Virtual (VR) and Augmented Reality (AR)

Industry: Manufacturing
Specific Industry: Automotive
Use Case: Training

AR Transforms The Owner’s Manual into a Highest-Quality User Experience

Virtual Guide apps are a automakers modern take on the traditional owner’s manual, as well as allowing consumers to use their smartphone or tablet computer to get how-to information for repairs, maintenance and vehicle features.

Hyundai’s Virtual Guide uses two and three dimensional tracking technology to deliver a deep level of information related to different parts of a car. A user can simply position their phone or tablet’s camera over the area they want to learn more about.

The Hyundai in-vehicle Car Care app places the owner’s manual right inside the vehicle’s touchscreen, giving a customer the services and information they want the most, when and where they need them most.

Industry: Manufacturing
Specific Industry: Automotive
Use Case: Training

AR Technologies Enables Customer to Learn More About a Vehicle’s Key Features

In 2019, Toyota launched their Hybrid AR app, to allow their customers to gain a better understanding its new C-HR model. The app works by overlaying images of the inner workings of the Hybrid drivetrain onto physical vehicles.

Customers can interact with the app to be able to discover the car’s key features, like the hybrid’s motor, battery, and its fuel tank. Customers can also go in-depth into how the car’s energy is used and how the drivetrain works in different drive states.

For many automotive brands, technology is becoming a key part of the acquisition process, allowing customers to gain insight into the product in new and immersive ways and ideally drive them further down the path to purchase.

FedEx Ground
Industry: Services
Specific Industry: Logistics
Use Case: Training

Use of  VR In Training Improves Safety, Performance, and Retention

Immersive learning leveraging VR simulates the challenges workers encounter on the job, which enables workers to practice what to do and stay in a safe.  VR training can help build a worker’s skills while seeing, learning and feeling exactly what theyVR in Services Industry would in the moment.

FedEx Ground is meeting the skills gap head-on, and sees training of employees efficiently and effectively is paramount and is giving new hires a sense of what the job entails.

FedEx Ground’s Jeff Welch shares that “if we have a trainee who isn’t successful in the first run-through, he or she can go back and repeat the training experience. In a more recent training, we have also built-in coaching inside the experiences themselves to help out in the moment”. With this platform being available, it allows employees to go through the same experiences no matter their location, training experiences which is standardised at scale without the need for a human instructor.

Industry: Telecommunications
Use Case: Training

Employees Using VR Outperform Their Counterparts

Immersive learning leveraging VR enables Verizon to re-create interactions with tier-one business customers, which can be hard to do with traditional learning methods. The company created a VR experience, for example, to help call center employeesVR in telecommunications build de-escalation and empathy skills, with the goal of transforming the customer experience during sensitive, business-critical conversations. The VR experience is also seen to help call center employees understand a customer’s point of view by virtually putting them on the other end of the phone.

When piloting the experience, Verizon compared the results of employees who were trained with VR and those who weren’t, looking at key performance indicators, including net promoter score, customer satisfaction rates, and call resolution. Vice President of global learning and development of Verizon, Lou Tedrick states “the folks who were trained using the VR experience…outperformed their counterparts.

Lloyd’s Register
Industry: Energy
Use Case: Training

Lloyd’s Register Has Seen an Uplift in Training Bookings & Has Already Achieved 3x ROI

Lloyd’s Register helps organisations within the energy industry with safety and performance of their business operations. Training employees to understand how to use energy equipment is one of its key offerings. Due to the market downturn, Lloyd Register’s marketing department faced a threefold challenge to:

  1. Enhance the knowledge gained in the training classroom, creating a memorable, stimulating experience.
  2. Use technology to replicate real-life situations in order to test and improve learning outcomes beyond any competitors.
  3. Make it possible to train beyond the high-tech classroom facility in Houston and so create an international offering.

To address these challenges, the team created a virtual reality safety simulator. Three catastrophic industry events were created in VR and gamified. In each scenario, lives are at risk if people do not take the right action.

Since the launch, Lloyd’s Register has seen an uplift in training bookings and has already achieved 3x ROI. The company is now taking its training offering even further, which creates a AR experience where whole teams can work together to solve scenarios.


AMC Theaters
Industry: Services
Specific Industry: Movie Theaters
Use Case: Sales & Marketing

AR is Utilized to Activate Static Movie Posters

Delivering a message when and where an audience want’s to receive is a crucial component of a successful marketing strategy. This is especially true when it comes to AR.

AMC Theatre, understanding their audience is most interested in upcoming movie trailers when they are at the movies have incorporated AR technology into their AMC app. When a movie goer sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information about the movie.

Ultimately, AMC Theatres is providing optimal convenience with their use of AR – while a user can view a YouTube movie trailer or Google a review , there is an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.

Industry: Manufacturing – Consumer Goods
Use Case: Training

50% Reduction in Downtime Where the AR Tools Are Used

Global consumer goods manufacturer Unilever estimates that will lose 330 years of collective work and domain experience in just one of its European factories as its aging workforce retires. The loss of such expertise in its plants – and lack of ‘know how’ among new hires – can lead to costly downtime in its facilities.

Unilever is working with AR training and knowledge solutions provider ScopeAR, exploring ways to reduce that downtime with a live AR support application that allows technicians to collaborate with experts remotely.

Unilever says that it has seen a 50% reduction in downtime in facilities where the AR tools are in use, creating a direct ROI of 1,717% of the initial investment.

Farmers Insurance Exchange
Use Case: Training

VR Enhances Claims Adjuster Training

VR training has become a best practice at Farmers Insurance Exchange. It claims adjusters are being exposed to more scenarios and learning how to do their jobs faster with the help of VR.

In 2018, Farmers Insurance Exchange started using virtual reality to train claims adjusters. It proved successful at speeding up employee training, and a more advanced approach is being piloted and focuses on identifying and assessing claims.

In the past, novice claims adjusters learned by travelling with an experienced adjuster. Knowledge was gained with field experience and time.  VR training accelerates that process. It virtualises the types of problems adjusters tend to encounter. In the VR simulation, the trainee is taken through the investigation process virtually. Farmers Insurance Exchange states that would take years to go through what their staff is able to do with virtual reality.


VR Used in Training

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