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The f(x) = e^x | How the metaverse will revolutionize shopping

EconomistAs we step into the metaverse, the next iteration of the internet will create an entirely new channel for brands to connect with their consumers. Where the internet ushered in the eCommerce era, the metaverse will start the iCommerce era, and many brands are already exploring creating unique experiences in the metaverse. This new channel will enable Direct-to-Avatar sales of digital-only products, and it will revolutionize how we shop online. We will move from ‘click and buy’ to ‘experience and buy’, enabling users to experience a product virtually before the physical or digital version is delivered.

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7 ways the metaverse will change the enterprise

EconomistA buzzword among tech buffs, the metaverse can be summarized as a natural evolution of the internet where a network of persistent digital spaces will be populated by people (as digital avatars) hanging out, making a living, and claiming ownership of their digital belongings.

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Lords of the Metaverse

EconomistYou have to hand it to Mark Zuckerberg. When the founder of Facebook announced in October that he was changing the name of the social-media network's parent company to Meta Platforms in order to help create an alternative digital reality known as the metaverse, he was mercilessly mocked...And yet his timing was impeccable. Since October searches on Google for "metaverse" have soared. Wall Street is fanning the hype...It says markets with potential annual revenue of at least $2 trillion could be disrupted by the metaverse.

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Looking Back at AWE 2021, and Forward to an Augmented World

Every year, AWE USA brings together the most forward-thinking adventurous pioneers of a new technology colloquially known as the metaverse. After this year’s show (Nov 9-11), I stayed in the San Francisco Bay Area where I starred at the ocean in Pacifica, CA, contemplating the massive amount of technology that I was privileged to see. These and other XR technologies will revolutionize how we communicate as humans in a new era. I felt an enormous sense of responsibility and an overwhelming feeling that each of us is contributing in a small way in the vast ocean that is technology.

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How Companies Are Using VR to Develop Employees' Soft Skills

Soft skills such as conflict resolution, teamwork, and leadership are more important than ever — but they can be tricky for employees to develop, especially as remote work makes many traditional training programs untenable. Without access to in-person training and education, what can businesses do to help their employees develop these vital skills?

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The world of work is changing fast, bringing new challenges and unprecedented demands. Automation, digital transformation, the global pandemic, the gig economy, and changes in demographics, employees’ expectations and corporate mandates are just a few of the seismic shifts affecting what companies do and how they do it. To meet these challenges and stay competitive, organizations need to ensure they can respond in an agile way to whatever the future throws at them.

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Three ways virtual reality could transform mental health treatment

With one in four of us expected to experience a mental health problem at any one time, increasing access to treatment has become essential. But doing so is challenging. Therapists require extensive training, and the most effective forms of therapy involve coaching patients in everyday situations, which is time-consuming and therefore costly.

Delivering psychological therapies in virtual reality (VR) may provide a solution. Here are three ways VR could transform mental health treatment.

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Use of VR and AR in the enterprise increases during a pandemic

VR and AR equipment are showing significant promise in the wake of the COVID-19 pandemic. Here experts share how companies are benefiting from the technologies in three major areas.

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Augmented reality to provide new skills for manufacturing workforce educationVirtual Reality

Workforce education in manufacturing has traditionally been very low-tech: in-person teaching sessions, one-on-one apprenticeship, written manuals, and perhaps a video. But to keep pace with an increasing skills gap, some manufacturers are now turning to augmented and virtual reality to teach their workers new skills. A Purdue team has entered into a $5 million cooperative agreement with the National Science Foundation (NSF) to create an augmented and virtual reality experience prototype called Skill-XR.

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Worldwide Spending on Augmented and Virtual Reality Forecast to Deliver Strong Growth Through 2024, According to a New IDC Spending Guide

Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to accelerate out of the pandemic, growing from just over $12.0 billion this year to $72.8 billion in 2024. According to the International Data Corporation (IDCWorldwide Augmented and Virtual Reality Spending Guide, the five-year compound annual growth rate (CAGR) for AR/VR spending will be 54.0%.

"2020 has become a major turning point where enterprises and organizations across all verticals are embracing the unarticulated need.

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Snap is Buying  Its AR Display Supplier For More Than $500 Million

Snap has agreed to acquire WaveOptics, the supplier of the augmented reality displays that power its new Spectacles glasses, for more than $500 million, The Verge has learned. The deal is Snap's largest ever, underscoring the company's long-term bet that AR eyewear will eventually go   mainstream

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Samsung Imagines How Its First AR Glasses Might Look

Samsung has been toying with AR glasses for years, most recently trotting out an extremely basic set of image-projecting goggles on the CES 2020 stage, but I’ve never seen the company suggest it might like to build an actually ambitious augmented reality wearable computing device — until perhaps today.

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Almost a fifth of Facebook Employees Are Now Working on VR and AR: Report 

Facebook has nearly 10,000 employees in its division working on augmented reality and virtual reality devices, according to a report in The Information based on internal organizational data. The number means the Reality Labs division accounts for almost a fifth of the people working at Facebook worldwide.

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Google Maps Adds AR Walking Directions for Malls and Airports

Google debuted the feature two years ago for outdoor routes and on Tuesday expanded it to a few indoor spaces. The company partnered with Westfield malls to bring the tool to shopping centers in cities such as San Francisco, Los Angeles and Chicago.

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Mark Zuckerberg on Facebook’s VR Future

Facebook's CEO talks about what the next headset could bring, how fitness plays into the picture, and whether there will be kid accounts for VR anytime soon

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Audi Q4 E-Tron electric SUV Promises AR Head-up Display

There's a whole lot of new tech on the interestingly styled dashboard. The Q4 E-Tron's touchscreen is the biggest the company has made thus far, measuring some 11.6 inches on the diagonal. The steering wheel ditches physical switchgear in favor of touchpads on the left and right sides. So, instead of a thumb wheel, you merely slide your finger up and down the volume control to change speaker loudness.

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For additional information about ISM's VR/AR Strategy services, schedule a chat here, call (301) 656-8448, or e-mail us at  

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