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Financial Services Industry VR/AR/XR Use Cases

VR in Financial Services

VR/AR/XR in Action

Bank of America
Industry: Financial
Use Case: VR Employee Training

Augmented and Virtual Reality Technology Will Increase Employee Learning Retention

Bank of America’s announcement of their partnership with Bay Area-based virtual reality startup Strivr gives light into their stance of Augmented and Virtual Reality technology having a bigger presence in its workplace training. The financial institution have already piloted the startup’s VR technology with about 400 employees. With Bank of America’s 50,000 client-facing employees, a wide-scale rollout would be required to scale the VR learning platform in order to deliver corporate learning.

Bank of America executive John Jordan has a plethora of ideas of areas to which they can implement Augmented and Virtual Reality technology successfully, and is willing to experiment in the early stages. It is noted that Bank of America have already developed VR technology for everything from notary services to fraud detection. John has also stated that they have the ambitious task to utilize VR technology to help employees practice empathy with customers.

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Industry: Financial
Specific Industry: Banking
Use Case: Sales and Marketing

Using AR Data Visualization to  Increase the Efficiency of Financial Trades

While most Augmented and Virtual Reality technology solutions in the banking industry are focused on the end customers who use banking apps on their smartphones, Citi Bank came up with a Holographic Workstation, a Proof of Concept that is focused on financial traders as end users.

Using Microsoft’s HoloLens technology, the Citi Bank staff created a 2D-3D integrated system that allows financial traders to visualize real time financial data and records through holograms and to monitor and track past trends of stock indexes so they can make financial decisions based on this data. Users can also share their interactive, Augmented and Virtual Reality Technology data visualizations with someone else in real-time to work in teams and analyze the markets. For real world usage, real time communication and visual data sharing is also facilitated by the Augmented and Virtual Reality Technology system that works on voice commands given by the users. In the end, users can finalize trades and investments through the interactive holographic system itself.

This Citi Bank setup is called the Holographic Workstation and it aims to increase the efficiency of financial trades. This example helps us in understanding how banks can engage segments of users that are not their direct customers, while using their banking and financial services in an interactive way.

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Capital One
Industry: Financial
Specific Industry: Banking
Use Case: Sales and Marketing

Augmented and Virtual Reality Technology Provide Assistance to Customers to Research Cars for Potential Auto Loans

Capital One drew on a Wakefield Research survey of 1,000 nationally representative U.S. adults to learn how they approach the car shopping process. It found buying a car causes anxiety in many adults – 63% are not sure they got a great deal the last time they bought a car, 95% would consider not buying a car the same day they went to look at it at a dealership. “When it comes to big life decisions, half of people report researching and buying a car (50%) is more time consuming than deciding where to go to college (43%) and choosing a baby name (22%),” the survey found.

Capital One may ease some of that anxiety with its Auto Navigator app which will let users check out car pricing and financing information with the wave of a smartphone. No longer do car enthusiasts have to be tied to a laptop computer to research cars and prices. The Auto Navigator app is an Augmented and Virtual Reality Technology app using which users can go to retail showrooms of cars or just be on the street and point to any car to get view details superimposed on the car. Details such as year, model number and make of the car will appear on their screen to help them with their buying decision. Users can pre-qualify themselves for a car loan after which, the car-loan app will show them customized pricing based on their eligibility, preferences and financial health.

The intention behind such an augmented reality car-loan application was to bring the whole customer journey of buying a new car on a single app that takes the user from exploration or awareness to decision or buying stage through the mobile app itself, thereby creating a direct sales funnel for the bank. This offers a great opportunity for a bank to create Augmented and Virtual Reality Technology applications that facilitate loans through immersive interface.

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Fidelity Labs
Industry: Financial
Specific Industry: Banking
Use Case: Sales and Marketing

Augmented and Virtual Reality Technology Enable Financial Record Access Via Voice Commands

To implement a robust VR in financial services, Fidelity Labs, one of the most popular developments and research divisions of Fidelity Investments, collaborated with Amazon to offer its clients a more comfortable, simpler, and safer way of managing their portfolio of shares and stocks. Users just have to put on the VR headset to access the virtual reality app, named Cora’s Virtual Chart Room.

This advanced app is developed on Amazon Sumerian and offers users a friendly environment for end-users. It is a helpful virtual adviser which provides customers with all the information about their portfolio and provides them with various opportunities to sell and buy any of the stocks depending on the latest market trends. This advanced Augmented and Virtual Reality Technology based platform was developed in May 2018. Cora serves as a virtual “financial agent” that can interact with a client’s vocal commands. Cora will furthermore greet users in a Virtual Reality in financial services environment and pulls up charts based on spoken cues.

Cora is designed to help their users manage their stocks in an interactive and modern manner. Utilizing Augmented and Virtual Reality Technology in financial services enables a level of access and mobility not always available in the real world—making people feel closer and connected to others even if they happen to be miles and continents apart.

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GTE Financial
Industry: Financial
Specific Industry: Credit Union
Use Case: Sales and Marketing 

Augmented and Virtual Reality Technology Provide a Virtual Avatar for Investment Decisions

GTE Financial, which is one of Florida’s largest credit unions, introduced “GTE 3D” in 2015. GTE 3D allows users to experience and access GTE’s financial services and expert guides through a totally customized web experience via Augmented and Virtual Reality Technology for financial services.

It can allow its users to create their own avatar to explore different products and services offered by GTE such as insurance and finance literacy info, home loans, automobile loans, investments amongst many others. Visitors can open accounts, apply for the loan by becoming a member. They can also avail services like webinars, seminars, events, and other content, including on-demand content.

The 3D experience, which is similar to playing a computer game, is designed to appeal to all ages, but will likely be especially attractive to millennials, the young adults whom credit unions see as lucrative customers in the near and mid-term future because they are buying homes and cars and starting businesses. The company’s key objective is to  involve GTE Financial’s members to make their relationship more convenient, personal and informative via the use of Augmented and Virtual Reality Technology.

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BNP Paribas Real Estate
Industry: Financial
Specific Industry: Real Estate
Use Case: Sales and Marketing

Augmented and Virtual Reality Technology Enable Viewing Real Estate Properties in a VR Environment

BNP Paribas Real Estate (BNP), in partnership with Mimesys, was the first company to experiment with a form of VR in financial services known as holoportation. Property investors can don a virtual reality headset to meet with brokers and take a 3D tour of prospective house purchases. With holoportation, real estate agents could theoretically take their clients anywhere in the world using only a virtual reality headset and 3D cameras.

As well as offering buyers and investors the chance to explore a building remotely, applying Augmented and Virtual Reality Technology in finance services allows users to explore far beyond the general vicinity, giving them the opportunity to see the outside of a building, its campus, and the city around it. These perspectives can help buyers understand how a property looks, feels and fits in with the surrounding architecture, its location in relation to the environment and how it is supported by local infrastructure.

The Augmented and Virtual Reality Technology also enables an investor to meet his or her broker without travelling. Users donning the headset are transported to a meeting room where they can interact with a holographic image of their broker and pore over 3D models of the property plan before taking a virtual tour of the property in question.

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For more ways to discover how VR and AR can beneficially impact your organization, please go to the ISM VR/XR/AR Definitive Resource Center for Business & Enterprise