Retail Industry VR Use Cases

VR in Action



Limbix VR
Industry: Healthcare

Use Case: Mental Health Therapy

VR Technologies Provides a VR Library for Mental Health Clinical Providers

For mental health therapy, Limbix VR allows patients to interact in authentic, virtual environments. Patients can face their fears, practice conversations, visit remote locations, and relax in tranquil settings.

Limbix VR provides for VR headsets, tablet mirroring, and controls that seamlessly connect to a VR headset via Bluetooth, allowing for mirroring and selection of VR content. Limbix VR environments are built from panoramic images and videos to experience true “presence” with visceral sensations. Patient experiences include teleporting patients around the world to the scene of an important life event or take them to tranquil natural environments where they can relax. Therapists can gradually expose patients to phobias or sources of distress to increase a patient’s anxiety tolerance to distressing situations.

VR can play a meaningful role in the treatment and therapies associated with anxiety, depression, addiction, trauma and phobias. VR technologies are thus providing professionals – and their clients – with tools to significantly enhance productive therapies and interventions towards better mental health.



Industry: Healthcare

Use Case: HD Video – Streaming

Provide for hands-free full HD video-streaming performance for patient treatments, surgery, and doctor consultations.

In traditional emergency situations, patients are treated by paramedics in transit, and the ER staff awaits their arrival. But, with Vuzix Smart Glasses, doctors can begin to treat patients before they arrive at the hospital. When paramedics and ER staff are wearing smart glasses, everyone is fully connected. Doctors can see patients—in real-time. They can see what the paramedics are looking at. They can ask questions, hear the answers, and view monitors. They can find out what other health conditions are present, and discuss what information paramedics were able to collect about medications and medical history.

The Vuzix M400 Smart Glasses provide handsfree full HD video-streaming performance for a surgical operation. Vuzix software provides full HD live-streaming and advanced options such as brightness adjustment and zoom capability. The glasses provide complete see-what-I-see communication, so everyone sees exactly what the surgeon sees, in real-time. Surgeons can share and explain their techniques, and they can consult with specialists who may be miles away from the hospital. Everyone wearing smart glasses can view the surgery, monitor the patient’s condition, and discuss the best way to proceed. After the operation, the technology can provide instant communication between the surgeon and the ICU.

The Vuzix Smart Glasses can enable:

  • Hands-free access to information (medical records, test results, x-rays),
  • Real-time, see-what-I-see communication (for remote collaboration and support from instructors or


  • Hands-free, point-of-view examination of patient symptoms and physical issues (audio and visual),
  • A vast reduction in the need for time-consuming paperwork and reports,
  • The ability of doctors to consult with more patients in one day,
  • Critical savings in time (test results, x-rays, ambulance travel).

Source: Vuzix Case Study: Vuzix Smart Glasses at the Chi Mei Medical Center, Taiwan



Industry: Healthcare

Use Case: Display a CGI version of Prosthetic Products

AR Technology Can Display and Demonstrate Prosthetic Products

Ottobock, a manufacturer and supplier of prosthetic limbs, wanted a way of using technology to show off its products and ensure the brand was seen as an innovator. Many of its products are highly technical, with intricate concealed working parts and mechanisms that provide ongoing ‘nature’ mobility to users, so this is difficult to show to potential customers (such as the NHS).


Mustard Design developed an AR application that would allow sales staff to display a CGI version of three prosthetic products when pitching for contracts by scanning relevant sales literature. The application would show a fully functioning prosthetic that was interactive, allowing the salesperson and prospect to see how the product would work and articulate. Using the camera of the device it was possible to ‘cut’ through the CGI version of the prosthesis to see the inner workings of the device. This allowed never-before access to the components of each piece of technology as it performed its various functions.


A key challenge is finding innovative ways to show off a highly technical, but visually uninspiring, product. Ottobock had an engaging way of showing why its products are the market leaders. Using cutting-edge technology like AR positioned the brand as a high-tech innovator in its field.

Source: B2B Marketing – Case Studies



Industry: Healthcare

Use Case: Display Medical Equipment/Products Virtually

AR Technology Can Display and Demonstrate Various Medical Equipment/Products Virtually

Accuray, an oncology company, needed to show potential buyers all over the world its products in order to generate sales. But when the products are rare machines the size of MRI scanners, the task of transporting them is not easy. Normal videos and brochures cannot show the advanced features of the products in compelling enough detail, so the challenge for the marketing team was to:

  • Assist salespeople in converting leads by showing the cutting-edge nature of the product.
  • Create a portable alternative to transporting entire machines.
  • Generate interest in the product at shows and events.

Using Zappar AR technology, Accuray created a way for people to see what is inside machines such as the Radixact Treatment Delivery System. Hovering an iPad or iPhone over a printed image of the machine projects information about the X-ray radiation, refined beamlines, and fast imaging technology used to deliver treatments.

High-value purchases such as these machines require salespeople with specialist understanding. AR enables these conversations rather than replacing them. With this AR technology, multiple stakeholders can be engaged at one time.

Source: B2B Marketing – Case Studies

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