VR/XR/AR in Action
Use Case: Employee Immersive Learning Training
VR Cuts Employee Training Time by 96%
Virtual Reality (VR) has been seen to assist immersive learning, which has brought a variety of benefits to a number of Fortune 500 companies and their training programs.
As an example, Walmart have utilised immersive learning to train employees in customer service skills. During the inception of VR training, there has been a 30% increase in employee satisfaction, 10% to 15% higher knowledge retention, and 70% of the time employees scored higher on tests. Walmart have since rolled out more than 17,000 VR headsets throughout their U.S. stores, so more than one million employees can learn key skills.
With VR and immersive learning being present in training programs, Walmart have cut training time by 96% to just 15 minutes. Walmart ultimately identified the utilisation of immersive training can train employees just as efficient as a coach would.
Industry: Retail – Cosmetics
Use Case: ‘Try-on’ Cosmetic Products
AR Technologies Enables the ‘Try-on’ Cosmetic Products for Potential Purchase
Cosmetics retailer Sephora’s ‘Virtual Artist’ tool has been available via its main app since 2016, and it remains one of the slickest examples of AR within beauty.
The AR technology lets consumers see what certain products (such as lipstick or eyeshadow) might look like on their own face. To do so, it uses Modiface technology to scan lips and eyes, before overlaying different lip colors, eye-shadows, and false lashes, etc.
The main aim of the app seems to be to boost eCommerce sales, with beauty consumers typically driven in-store due to doubts about what products will look like in real life.
Some might say it is no match for trying products on actual skin, but the benefit of the tool is how many different products users can try out – without the hassle or time-consuming nature of doing it in real life. Meanwhile, it also serves as a bit of fun for consumers and yet another way for beauty brands to provide entertainment and inspiration as well as the products themselves.
Industry: Fashion/Eye Glasses
Use Case: Buying Glasses
Virtually Try-on of Glasses
Buying a pair glasses online is problematic, since finding the right look for you using photos does not work much of the time.
Warby Parker thinks it has come up with a better way, by rolling out a new feature in its app called Virtual Try-On. The feature uses an iPhone’s AR capabilities and selfie camera to put a digital pair of glassed on a person’s face. The company, which have been seen to help pioneer online glasses shopping, is part of a growing set of e-retailers who are utilising AR in sales and marketing to improve a customer’s online shopping experience.
Warby Parker claims that its adoption of AR can offer accurate measurements of frames, as well as their color and texture, on a three-dimensional face of a customer.
Use Case: Virtual Placement of Furnishings in a Home or a Showroom
IKEA Place lets you virtually ‘place’ furnishings in your space
In-Store Virtual Immerse App (Germany) Experience to Visualize a Customer’s Preferences in a Virtual Showroom
The IKEA Place app allows customers to virtually “place” furnishings in their own space, so a customer can make sure the product is the right size, design, and function for their room. The app automatically scales the chosen product to the size based on the shopper’s room’s dimensions with some 98% accuracy providing a 3D view. Furthermore, the ability to see the texture of the fabric and rendering of light and shadows is among the features, too.
In order to visualize a product within a space, the application scans the area of a room through an iPhone or an iPad camera. Users can browse through IKEA’s online database of over 2,000 products, to select a product that best suits their ‘Place’. IKEA Place can ultimately save the user’s favourite products, share their selections on social media, and facilitate direct purchases through the IKEA website.
Specific Industry: Home Improvement
Use Case: Sales & Marketing
AR Makes Decorating a Home a Little Easier
The color of paint on walls can transform a room or be the touch that subtly pulls together a cohesive style and is key to the perfectly designed place. Many homeowners are faced with the challenge of figuring out what color is right. Upwards of 75% of customers decide abandon a paint project because they cannot decided on the color they want. Paint options are nearly limitless, but once on a wall, it can look significantly different than expected due to lighting, shadows, or other décor in the room. The AR technology takes into account lighting, objects, and shadows in the room, so a customer can see how that yellow shade will look in real life. If a customer does not trust their own judgment, he/she can also share images from the app on social media, to get a friend’s opinion.
Home Depot thus wanted to develop better technology than what was currently available and bring AR into sales and marketing to create an actual depiction of a paint color. The app considers the room’s dimension, which means a customer will get the most real-life visual of how the paint job will look like.
Specific Industry: Footwear Manufacturing
Use Case: Sales & Marketing
Utilize a Virtual Fitting Room To Increase Sales and Awareness
The idea of trying on items in a dressing room if often seen to put off a customer from shopping. Customers have said, “I’ll buy it, try it on at home, and return it if I don’t like it”, just to avoid the inconvenience of carrying a bunch of clothes into a dressing room line.
Timberland created a virtual fitting room to bring convenience and comfort to customers. Timberland utilised Kinect motion-sensing technology for its virtual fitting room to allow shoppers to see themselves in different outfits. This approach gave an incredible result. People queued in droves just to use the AR fitting service, and many of them became customers.
Timberland created unique value via AR in sales and marketing effort with an entertainment feed that increased sales, which is seen as a new level of marketing. People are willing to share the results of an affordable fitting and, becoming brand advocates themselves in the process.
For more ways to discover how VR and AR can beneficially impact your organization, please go to the ISM VR/XR/AR Definitive Resource Center for Business & Enterprise