Retail Industry VR Use Cases

VR in Action


Industry: Retail

Use Case: Employee Immersive Learning Training

Implementing Experiential Learning Utilizing VR Technologies Reduces Training Time and Enhances Productivity of Employees

Walmart has partnered with Strivr to bring VR training to the Walmart’s 200 Academies – training facilities located inside select stores across the U.S. to teach employees valuable customer service skills. During the pilot, associates using VR training reported 30% higher employee satisfaction, scored higher on tests 70% of the time, and logged a 10 to 15% higher rate of knowledge retention than before utilizing VR.

This pilot was so successful that Walmart decided to expand the program to all of its nearly 4,700 stores nationwide.

Today, Walmart stores across the U.S. have 17,000 Oculus Go VR headsets equipped with Strivr training. Associates will be able to access training on-demand, with fewer needing to travel to Academies to take advantage of Immersive Learning opportunities. Nearly 1.4 million Walmart associates underwent VR training in 2019, including the specialized “holiday rush” modules that simulate the high-stakes, chaotic environment of Black Friday. Associates also received VR training on how to check out customers using handheld mobile technology before they ever reach a cash register, and how to use and manage customer pickup towers.

Industry: Retail – Cosmetics

Use Case: ‘Try-on’ Cosmetic Products

AR Technologies Enables the ‘Try-on’ Cosmetic Products for Potential Purchase

Cosmetics retailer Sephora’s ‘Virtual Artist’ tool has been available via its main app since 2016, and it remains one of the slickest examples of AR within beauty.

The AR technology lets consumers see what certain products (such as lipstick or eyeshadow) might look like on their own face. To do so, it uses Modiface technology to scan lips and eyes, before overlaying different lip colors, eye-shadows, and false lashes, etc.

The main aim of the app seems to be to boost eCommerce sales, with beauty consumers typically driven in-store due to doubts about what products will look like in real life.

Some might say it is no match for trying products on actual skin, but the benefit of the tool is how many different products users can try out – without the hassle or time-consuming nature of doing it in real life. Meanwhile, it also serves as a bit of fun for consumers and yet another way for beauty brands to provide entertainment and inspiration as well as the products themselves.


Warby Parker

Industry: Fashion/Eye Glasses

Use Case: Buying Glasses

AR Technologies Provides a Virtual Try-on of Glasses

Buying glasses online is problematic, since finding the right fit using photos does not work much of the time.

Warby Parker thinks it came up with a better way, rolling out a new feature in 2019 on its app called Virtual Try-On. The feature uses an iPhone’s augmented-reality capabilities and selfie camera to slap a digital pair of glasses on a person’s face. The company, which helped pioneer online glasses shopping, is part of a growing set of e-retailers who are using augmented reality to improve the online shopping experience and take the guesswork out of certain purchases. Warby Parker said it uses Apple’s ARKIt augmented-reality software and TrueDepth camera tech with its own mix of software to power Virtual Try-On.

Warby Parker claims the feature can offer accurate measurements of frames, as well as their color and texture, on a three-dimensional face of a customer.


Industry: Retail

Use Case: Virtual Placement of Furnishings in a Home or a Showroom

1)Utilizes AR Via An App That Allows Customers to Virtually “Place” Items in Their Home.

2) In-Store Virtual Immerse App (Germany) Experience to Visualize a Customer’s Preferences in a Virtual Showroom 

IKEA Place app lets a customer virtually ‘place’ furnishings in a residence. From sofas and lamps to rugs and tables, all of the products in IKEA Place are 3D and true to scale so that a customer can make sure it is just the right size, design, and functionality for their room.

In order to visualize a product within a space, the application scans the expanse of a room through an iPhone or an iPad camera. Users can browse through over 2,000 IKEA products on an online database, to make their selections. Once chosen, users must point the device to the desired spot in a room, then drag and drop the selected product onto the space. IKEA Place can also save each user’s favorite products, share their selections on social media, and facilitate direct purchases through the IKEA website.

The IKEA Immerse app is available in selected IKEA stores in Germany. This benchmark design application enables consumers to create, experience, and share their own configurations in a virtual living and kitchen room set.


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