25 Sales and Marketing Virtual and Augmented Reality Use Cases
Supercharging Sales through Virtual and Augmented Reality
Home Depot Industry: Retail Specific Industry: Home Improvement Use Case: Sales & Marketing
AR Technologies for Product Marketing
The key to the perfectly designed space often rests in the color that coats the walls. Paint can transform a room or be the touch that subtly pulls together a cohesive style. The problem many homeowners face, however, is figuring out which hue is right. Upwards of 75% of customers decide to forgo a paint project because they cannot decide on a color. Options for paint are nearly limitless, but once on a wall, it can look quite different than expected due to lighting, shadows, or other décor in the room.
In 2015, Home Depot released their Project Color app, which uses patent technology to show users what a paint color will look like in their home. The AR technology takes into account lighting, objects, and shadows in the room, so a customer can see how that yellow shade will look in real life. If a customer does not trust their own judgment, he/she can also share images from the app on social media, to get a friend’s opinion. In 2017, Home Depot took it a step further — now, a customer can also use their app to check out how objects like patio furniture, faucets, and other products look in their own home.
The Home Depot thus sought to develop better technology than what was currently available and bring a tool to painters that would allow them to see an accurate depiction of a paint color on their wall, deck, siding—wherever— before buying it. Project Color brings these realistic visuals to customers through exclusive patent technology for how paint renders in the app. It holds the integrity of the room’s dimension as a customer can try different paint colors in their space, painting around objects and acknowledging shadows and lighting conditions in the room. This means a customer will get the most real-life visual of how the paint job will look like.
Timberland Industry: Retail Specific Industry: Footwear Manufacturing Use Case: Sales & Marketing
AR Technologies Utilizes a Virtual Fitting Room To Increase Sales and Awareness
The idea of trying on items in the dressing room can sometimes deter customers from shopping at all. More than once, many customers have said, “I’ll buy it, try it on at home, and return it if I don’t like it,” just to avoid the hassle of carrying a pile of clothes into a dressing room line.
In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Using Kinect motion-sensing technology, Timberland’s virtual fitting room allowed shoppers to see an image of their face, and a similarly-sized model body, in different outfits. This approach gave an incredible result. People queued in droves just to use the AR fitting service, and many of them became customers. It should be noted that a user can share the results of the virtual fitting on his/her Facebook page or via email.
Timberland created unique value with an entertainment feed that increased sales. This is a new level of marketing. People are willing to share the results of an affordable fitting and, in fact, become brand advocates themselves.
Alzheimer’s Research UK Industry: Non-Profit Specific Industry: Alzheimer Disease Research Use Case: Sales & Marketing
VR Technologies Can Provide Prospective Donors with a Firsthand Perspective of Alzheimer’s Disease
VR technologies can help social causes by putting users into someone else’s shoes. This was the goal of Alzheimer’s Research UK when they partnered with Google Cardboard to create their app, “A Walk Through Dementia”.
The app helps people experience what it is like to live with dementia. Users go through everyday tasks like going to the grocery store, walking on the sidewalk, and taking care of chores around the house. With sound and visual manipulation, the app shows the user the difficulties people with dementia deal with, like having trouble reading lists and being overwhelmed by the noise outside. As it is a phone app, the project is widely available and can reach a broad audience. The Google Cardboard device makes it a full VR experience.
By giving viewers a firsthand perspective into the disease, the brand makes the cause personal. People can see why they should donate to support Alzheimer’s research after realizing how difficult it is to live with the condition.
AR Technology Can Display and Demonstrate Prosthetic Products
Ottobock, a manufacturer and supplier of prosthetic limbs, wanted a way of using technology to show off its products and ensure the brand was seen as an innovator. Many of its products are highly technical, with intricate concealed working parts and mechanisms that provide ongoing ‘nature’ mobility to users, so this is difficult to show to potential customers (such as the NHS).
Mustard Design developed an AR application that would allow sales staff to display a CGI version of three prosthetic products when pitching for contracts by scanning relevant sales literature. The application would show a fully functioning prosthetic that was interactive, allowing the salesperson and prospect to see how the product would work and articulate. Using the camera of the device it was possible to ‘cut’ through the CGI version of the prosthesis to see the inner workings of the device. This allowed never-before access to the components of each piece of technology as it performed its various functions.
A key challenge is finding innovative ways to show off a highly technical, but visually uninspiring, product. Ottobock had an engaging way of showing why its products are the market leaders. Using cutting-edge technology like AR positioned the brand as a high-tech innovator in its field.
Accuray Industry: Industry/Healthcare Use Case: Sales & Marketing
AR Technology Can Display and Demonstrate Various Medical Equipment/Products Virtually
Accuray, an oncology company, needed to show potential buyers all over the world its products in order to generate sales. But when the products are rare machines the size of MRI scanners, the task of transporting them is not easy. Normal videos and brochures cannot show the advanced features of the products in compelling enough detail, so the challenge for the marketing team was to:
Assist salespeople in converting leads by showing the cutting-edge nature of the product.
Create a portable alternative to transporting entire machines.
Generate interest in the product at shows and events.
Using Zappar AR technology, Accuray created a way for people to see what is inside machines such as the Radixact Treatment Delivery System. Hovering an iPad or iPhone over a printed image of the machine projects information about the X-ray radiation, refined beamlines and fast imaging technology used to deliver treatments.
High-value purchases such as these machines require salespeople with specialist understanding. AR enables these conversations rather than replacing them. With this AR technology, multiple stakeholders can be engaged at one time.
Watermark Products Industry: Manufacturing Specific Industry: Airline On-board Products Use Case: Manufacturing
AR Technologies Provides Side-by-Side Comparisons of Potential Prototypes of New Products
Watermark Products is a creative design agency that designs and manufactures onboard products for airlines globally. Their product categories include passenger textiles, amenity kits and meal service, items for all cabins. Their customers include Delta, United, Qantas, Cathay Pacific, Etihad, Emirates, British Airways, ANA, Korean, Air New Zealand, and Virgin Australia. The challenge for Watermark Products was the time and cost involved in creating initial prototypes to test new designs and present final products to their clients.
Today, Watermark Products uses Augment to bring its products to life before committing to tooling or to manufacturing prototypes towards bridging the gap between what is on screen and the final product. Using Augment’s Solidworks plugin, they effortlessly visualize their mock-ups at scale in the real world via tablets. Watermark Products can quickly and accurately compare designs and validate sizing for their meal service products.
Once the design is finalized, the sales team uses Augment to present new products to clients. During meetings, the sales reps now offer a side-by-side comparison of the new products and the old, allowing clients to quickly grasp the final impact of the updated products.
3D Car Configurator (developed by IBM & Zerolight) Industry: Manufacturing Specific Industry: Automotive Use Case: Sales & Marketing VR Facilitates Car Buying
The age-old rituals of buying a car in America die-hard – but die they do. While consumers have been using the Internet to research car purchases for as long as there has been an Internet, many now are looking to buy cars online – just like they would buy a shirt, coffee, or any of the millions of other items consumers purchase on the web. Surveys from Capgemini show that car buyers find the experience of visiting a dealer boring, confrontational and bureaucratic. While an Economist story cites that potential customers “want someone to talk them through all the features that cars come with these days – entertainment systems, navigation services, automated parking and so on.”
Virtual reality, video, the Internet, and other technologies can show buyers the virtue of buying a particular car – with knowledgeable salespeople on the other side of the connection who can guide buyers on the most important features and show how to use them. How about an online system that allows drivers to take a virtual test drive from home? That is the idea behind the 3D Car Configurator, being developed by IBM and Zerolight. With the system, car buyers can have a retail experience by zooming in on minute details such as the stitching, by opening the doors and trunk, turning on and hearing the engine and taking a virtual test drive in a setting of their choice. Besides 3D, video can play an important role in the online showrooms of the future. With video, salespeople can reach out and guide customers on which features they should look at, how they work and how they stack up against the competition. With the assistance of an online salesperson, customers can get the information they need to make a decision without pressure.
Dealing with salespeople would become something customers seek out, so they can learn about the product. The pressure of in-showroom sales pitches is removed, providing for a healthier relationship between salesperson and customer. If a customer does not like the way the conversation is going, all they have to do is shut the video connection. When that happens to salespeople once or twice, you can be sure that they will quickly adapt to their new role of information source instead of a high-pressure salesperson. Car salespeople may find their reputations greatly enhanced. That may be one of the biggest changes in the future of car selling.
Industry: Manufacturing Specific Industry: Cosmetics Use Case: Sales & Marketing
AR Technologies Enables the ‘Try-on’ Cosmetic Products for Potential Purchase
Cosmetics retailer Sephora’s ‘Virtual Artist’ tool has been available via its main app since 2016, and it remains one of the slickest examples of AR within beauty.
The AR technology lets consumers see what certain products (such as lipstick or eyeshadow) might look like on their own face. To do so, it uses Modiface technology to scan lips and eyes, before overlaying different lip colors, eye-shadows, and false lashes, etc.
The main aim of the app seems to be to boost eCommerce sales, with beauty consumers typically driven in-store due to doubts about what products will look like in real life.
Some might say it is no match for trying products on actual skin, but the benefit of the tool is how many different products users can try out – without the hassle or time-consuming nature of doing it in real life. Meanwhile, it also serves as a bit of fun for consumers and yet another way for beauty brands to provide entertainment and inspiration as well as the products themselves.
Industry: Services Specific Industry: Travel Use Case: Sales & Marketing
VR Technology Can Better Demonstrate the Value of Travel Products/Services
The organizers of ILTM were keen for their invitation-only shows – which match up global luxury travel companies – to remain industry leading occasions. Key to success is being able to facilitate relevant, engaging one-to-one conversations between buyers and suppliers, and show ROI in attending the show.
With just three weeks until the next event in Cannes, agency Everywherebrand and ILTM decided to promote the use of VR to attendees to help them communicate their products and services more clearly. They worked to put the potential of VR communications at the heart of the upcoming show by creating a suite of experiences. These were designed to add interest to the show and help showcase brands in their best light possible. This would show ILTM to be innovating the way luxury travel brands interact. Attendees could enter an immersive 360-degree VR viewing of a five-star luxury London hotel. Or they could create their own experience by drawing and sending a virtual postcard in real-time. Combining GoogleTilt Brush, HTC Vive, and live projection, brands could see how they could bring their own story to life using VR.
The NPS score of the event rose by five points to 54.
The dial shifted with a quarter of attendees saying at the end of the event that they would now use VR to help facilitate conversations.
Some 10% of conference attendees viewed the hotel video.
Due to the success of the VR experiences at Cannes, the technology was used at ILTM’s Asia event to showcase the location of the conference in Singapore the following year. Everywherebrand found some travel companies were nervous about the visual quality of VR as they are used to HD video. To overcome this, VR experiences had to tell an engaging relevant story and the creator has to carefully explain the experience beforehand.
Virgin Holidays Industry: Services Specific Industry: Travel Use Case: Sales & Marketing
VR Technologies Enables Potential Customers to Access an Immersive Travel Experience for Potential Purchase
Virgin Holidays decided they will use VR in their store by providing their own headsets working with Google Cardboard technology. To capture the 3D video needed to create the immersive VR experience, Virgin took a special 360 rig and GoPro cameras to a Virgin resort in Mexico. They walked along cliffs, went into hotels, sat on beaches and swam with Dolphins to capture the whole range of experience on offer. The team also captured ambient sound from all the locations, so customers in-store could really feel they like they were actually at the destinations.
Customers were really impressed with the VR experience on offer in Virgin Holidays stores and responded by increasing their propensity to buy. Virgin said the results were ‘phenomenal’. They also said that not only did sales rise across the board, but sales of trips to the particular resort showcased by the VR technology rose significantly.
So, for any travel marketers thinking about using VR, the results are clear. It is a great way to excite your customers and get them to open their customers. Travel experts predict VR for the travel sector will quickly transition from being exciting and new to being an industry standard. Virgin has found the technology so successful that it is now gone on to produce a new series of 360 videos, this time featuring Branson kite surfing, lemurs and a zip line.
Cisco Industry: Services Specific Industry: Tradeshow Use Case: Sales & Marketing
AR Technology Can Be Utilized to Create AR Animations
More than a decade ago, Cisco was looking to simplify its complex product stories, reduce product shipping costs and increase product accessibility to its global sales teams, channel partners and customers. Ultimately, it wanted to lower costs and drive faster sales. To answer this brief, Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalog. Flash forward to 2017, and the tech giant was looking to improve this approach further, differentiate from competitors and give buyers an even more immersive and detailed experience.
Based on more than 800 3D products available on the catalog, Kaon created 360-degree photorealistic AR animations using its marketing platform and Google Tango. These could be accessed across a multitude of devices so they could:
Create a magical pop-up AR appearance at trade shows that people can activate and walk around.
As visual tools in sales meetings.
For buyers to look at product details in their own space and time.
Significantly reduced shipping costs and access to more products for salespeople.
More than 2500 weekly application users were created.
Stubhub Industry: Services Specific Industry: Sporting Events Use Case: Sales & Marketing
AR Technology Can Provide In-Stadium Engagement Features
Professional sports teams and stadiums are now adding AR features to their apps as they invest in mobile features in stadiums to appeal to fans who do not leave home without a smartphone. Sports fans are embracing mobile technology to stay connected with their teams and to share their experiences among communities of enthusiasts. Sports apps in general promote team spirit, provide instant news updates and can be used to create tailored content based on an individual fan’s preferences to enhance the viewing experience. In an attempt to deepen engagement with loyal football fans both at games and at home, NFL teams and the organization as a whole have enlisted mobile tech in fresh ways by deploying new features via AR for in-stadium engagement.
StubHub added an AR feature to the Apple version of its StubHub app for 2018 Super Bowl ticket buyers. The iPhone app’s “immersive view” displayed a 3-D view of the game venue in Minneapolis, for the National Football League’s championship game. Super Bowl attendees who select the special ticket shopping experience on the StubHub app can point their mobile device at an open surface to view a 3-D rendering of the stadium. The app lets them toggle between the stadium and surrounding area, exploring parking lots and the blue and green Metro lines for wayfinding. The app also shows StubHub’s ticket pickup location and the brand’s pre-Super Bowl party, “StubHub Live: The Field House.” When users tapped on a location within the AR experience, additional information such as street address and event start time appeared.
StubHub’s use of AR shows how the technology can be applied beyond gaming and home decor to provide added-value for mobile users purchasing tickets to a live event. If the activation is a success, AR-based services could be added for future venues and events.
AMC Theaters Industry: Services Specific Industry: Movie Theaters Use Case: Sales & Marketing
AR Technology to be Utilized to Activate Static Movie Posters
Delivering a message when and where an audience wants to receive it is a critical component of a successful marketing strategy. This is especially true when it comes to AR.
AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they are at the movies, incorporated AR technology into their AMC app. When a user sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information, including a cast list and a trailer. If they are interested in the movie after scanning, they can also purchase a ticket immediately, within the app.
Ultimately, AMC Theatres is providing optimal convenience with their use of AR — while a user can view a YouTube movie trailer or Google a review, there is an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.
Industry: Financial Specific Industry: Banking Use Case: Sales and Marketing (Service Enhancements)
AR Technologies Enables Quick and Easy Management of Bank Accounts
Embracing the power of Augmented Reality technology, Westpac Bank in New Zealand launched their Augmented Reality Mobile app in 2014 with many interactive features which changed the way customers manage their bank accounts. Their app allows the customers to scan their debit or credit card with their phone’s camera for managing their bank accounts.
Features of the Westpac Bank app included allowing customers to check their credit and debit card balances, seeing their last five transactions, spend locations, categories spending over a five – week period, be alerted when payments are due, making payments, check their hotpoints balances, and finding the closest Westpac NZ branch and ATM.
Overlaid on that card, customers can see their current balance, spending in the last two weeks, categories they have spent most on and future payments due on their credit cards. They can also complete their due payments through the Augmented Reality payment gateways seamlessly. The Westpac Bank’s banking app’s UI provides the customers useful analytics and transaction details through augmented reality data visualizations that help them understand their spending patterns over time. Their HotPoints catalogue is also integrated into the banking app which allows customers to shop using Augmented Reality.
Westpac Bank has also added an augmented reality navigation feature to help users get to their nearest ATMs in all of their international locations across the globe. The locator will also work internationally to find any ATM Global Alliance machine.
Industry: Financial Specific Industry: Banking Use Case: Sales and Marketing
Using AR Data Visualization to Increase the Efficiency of Finacial Trades
While most AR solutions in the banking industry are focused on the end customers who use banking apps on their smartphones, Citi Bank came up with Holographic Workstation, a Proof of Concept that is focused on financial traders as end users.
Using Microsoft’s HoloLens technology, the Citi Bank staff created a 2D-3D integrated system that allows financial traders to visualize real time financial data and records through holograms and to monitor and track past trends of stock indexes so they can make financial decisions based on this data. Users can also share their interactive, augmented reality data visualizations with someone else in real-time to work in teams and analyze the markets. For real world usage, real time communication and visual data sharing is also facilitated by the Augmented Reality system that works on voice commands given by the users. In the end, users can finalize trades and investments through the interactive holographic system itself.
This Citi Bank setup is called the Holographic Workstation and it aims to increase the efficiency of financial trades. This example helps us in understanding how banks can engage segments of users that are not their direct customers, while using their banking and financial services in an interactive way.
Industry: Financial Specific Industry: Banking Use Case: Sales and Marketing
AR Technologies Provides Customers to Research Cars for Potential Auto Loans
Capital One drew on a Wakefield Research survey of 1,000 nationally representative U.S. adults to learn how they approach the car shopping process. It found buying a car causes anxiety in many adults – 63% are not sure they got a great deal the last time they bought a car, 95% would consider not buying a car the same day they went to look at it at a dealership. “When it comes to big life decisions, half of people report researching and buying a car (50%) is more time consuming than deciding where to go to college (43%) and choosing a baby name (22%),” the survey found.
Capital One may ease some of that anxiety with its Auto Navigator app which will let users check out car pricing and financing information with the wave of a smartphone. No longer do car enthusiasts have to be tied to a laptop computer to research cars and prices. The Auto Navigator app is an augmented reality app using which users can go to retail showrooms of cars or just be on the street and point to any car to get view details superimposed on the car. Details such as year, model number and make of the car will appear on their screen to help them with their buying decision. Users can pre-qualify themselves for a car loan after which, the car-loan app will show them customized pricing based on their eligibility, preferences and financial health.
The intention behind such an augmented reality car-loan application was to bring the whole customer journey of buying a new car on a single app that takes the user from exploration or awareness to decision or buying stage through the mobile app itself, thereby creating a direct sales funnel for the bank. This offers a great opportunity for a bank to create augmented reality applications that facilitate loans through immersive interface.
Industry: Financial Specific Industry: Banking Use Case: Sales and Marketing
VR Technologies Enables Financial Record Access Via Voice Commands
Fidelity Labs, one of the most popular developments and research divisions of Fidelity Investments, collaborated with Amazon to offer its clients a more comfortable, simpler, and safer way of managing their portfolio of shares and stocks. Users just have to put on the VR headset to access the virtual reality app, named Cora’s Virtual Chart Room.
This advanced app is developed on Amazon Sumerian and offers users a friendly environment for end-users. It is a helpful virtual adviser which provides customers with all the information about their portfolio and provides them with various opportunities to sell and buy any of the stocks depending on the latest market trends. This advanced AR and VR based platform was developed in May 2018. Cora serves as a virtual “financial agent” that can interact with a client’s vocal commands. Cora will furthermore greet users in a VR environment and pulls up charts based on spoken cues.
Cora is designed to help their users manage their stocks in an interactive and modern manner. VR enables a level of access and mobility not always available in the real world—making people feel closer and connected to others even if they happen to be miles and continents apart.
Industry: Financial Specific Industry: Credit Union Use Case: Sales and Marketing
VR Technologies Provides a Virtual Avatar for Investment Decisions
GTE Financial, which is one of Florida’s largest credit unions, introduced “GTE 3D” in 2015. GTE 3D allows users to experience and access GTE’s financial services and expert guides through a totally customized web experience via VR technologies.
It can allow its users to create their own avatar to explore different products and services offered by GTE such as insurance and finance literacy info, home loans, automobile loans, investments amongst many others. Visitors can open accounts, apply for the loan by becoming a member. They can also avail services like webinars, seminars, events, and other content, including on-demand content.
The 3D experience, which is similar to playing a computer game, is designed to appeal to all ages, but will likely be especially attractive to millennials, the young adults whom credit unions see as lucrative customers in the near and mid-term future because they are buying homes and cars and starting businesses. The company’s key objective is to involve GTE Financial’s members to make their relationship more convenient, personal and informative.
BNP Paribas Real Estate
Industry: Financial Specific Industry: Real Estate Use Case: Sales and Marketing
VR Technologies Enables Viewing Real Estate Properties in a VR Environment
BNP Paribas Real Estate (BNP), in partnership with Mimesys, was the first company to experiment with a form of virtual reality known as holoportation. Property investors can don a virtual reality headset to meet with brokers and take a 3D tour of prospective house purchases. With holoportation, real estate agents could theoretically take their clients anywhere in the world using only a virtual reality headset and 3D cameras.
As well as offering buyers and investors the chance to explore a building remotely, VRallows users to explore far beyond the general vicinity, giving them the opportunity to see the outside of a building, its campus, and the city around it. These perspectives can help buyers understand how a property looks, feels and fits in with the surrounding architecture, its location in relation to the environment and how it is supported by local infrastructure.
The technology also enables an investor to meet his or her broker without travelling. Users donning the headset are transported to a meeting room where they can interact with a holographic image of their broker and pore over 3D models of the property plan before taking a virtual tour of the property in question.
Living Wines Label Industry: Manufacturing – Wine – Product packaging Use Case: Sales and Marketing
AR Wine Label App Integrated into Digital Marketing
For the Wine Label: 19 Crimes Wine – The focus of the AR application is to engage and entertain users while narrating the history of the wine and prisoners experience.
According to a report, approximately 67% of the buyers as well as media planners want to integrate AR/VR in their digital marketing campaigns. This clearly depicts that augmented reality can make a stronger impact on the business.
Here is how it can benefit your business:
With this technology, you have the freedom to add animations and other effects to attach an engaging story to the message you want to deliver to your audience.
It helps in delivering a memorable and immersive experience to the customers.
From the marketing perspective, augmented reality can help companies be connected to more numbers of customers through social media.
Jack Daniels Industry: Manufacturing – Wine/Spirits – Product packaging Use Case: Sales and Marketing
AR Incorporated Into Product Labeling
The Jack Daniel’s AR Experience, from the Brown-Forman spirits and wine company, takes consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book-style dioramas.
The Jack Daniel Distillery’s AR app offers a virtual tour of the distillery, allowing users to take a closer look at the whiskey-making process, and learn stories about the man himself—Mr. Jack Daniel.
Thirty days after the official global Jack Daniel’s AR Experience app launch, 30.000+ iOS and Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.
ANA – All Nippon Airways Industry: Service – Travel Use Case: Sales and Marketing
VR Headsets Provide a Full Interactive Experience of a Virtual Cabin
Users wearing the headset can find themselves in ANA’s futuristic holodeck in front of a 777 aircraft. They are then transported into the business class cabin where they are able to experience the new seat’s features.
Unlike a video this is a full interactive experience, with users being able to look around the virtual cabin and interact with the environment using their hands.
The experience is focused around the themes of work, meals and relaxation, enabling the headset-wearers to open and close cabin doors, order food, change lighting conditions and watch an inflight movie.
Asos Industry: Retail – Online Fashion & Cosmetic Use Case: Sales & Marketing
AR Technologies Enables Enhanced Visualization of Asos Products
Asos is no stranger to mobile innovation, having previously integrated visual search into its highly usable mobile app. In 2019, Asos fully got on board with AR, launching an experimental AR feature called Virtual Catwalk, which is designed to help app users visualize 100 Asos Design products.
The feature works when a user points their smartphone camera at a suitable flat surface and clicks the ‘AR’ button on the product page in the app. Models then virtually appear, giving the customer a new and more intimate way of viewing products.
While this feature will not necessarily help to combat the issue of returns – as there is no way to determine how the product will fit or look on the customer themselves – it does bring the item to life in a way that is far more effective than a photograph or online video. By bringing the model (and product) into the space of the user, the online shopping experience becomes much more immersive and engaging.
Dulux Visualiser Industry: Retail – Home Interiors Use Case: Sales & Marketing
AR Technologies Enables Enhanced Visualization of Dulux Visualiser Products
A major home interiors company, Dulux Visualiser uses AR in a simple but highly effective way – to see what the walls will look like when painted a different color. Like most AR apps, it works by using a smartphone camera to detect wall edges and surfaces, letting users select the specific area that should be virtually painted.
A reviewer downloaded the app and conducted various tests, with mixed feelings about the results. While the app itself has a lot of excellent features, like the ability to match paint from furniture or fabric, as well as an extensive array of colors to choose from, the actual AR functionality had room for improvement towards stopping colors from seeping from a wall to the ceiling.
The review found that the idea of utilizing the AR functionality app was beneficial. It was a viable option for customers who do not want to head to stores or physically test out multiple paint colors on their walls.
AR Technologies Enables Enhanced Visualization of a Nike Poster in its Stores
A number of brands have made use of Snapchat’s AR marker tech, which allows physical objects – such as billboards, vehicles and product packaging – to seemingly come to life. Foot Locker is an example: with the retail brand using a Snapchat AR filter to create the illusion that LeBron James – a basketball player for the LA Lakers – is bursting out of a Nike poster in-store. The 2D image slowly morphs into a 3D digital model, speeding up into real-time as James transitions into a slam dunk.
LeBron James himself tweeted out a video of the experience, resulting in 1.25 million views in the first hour. Since then, the video has amassed over 2.2 million views, 12,441 retweets, and 50,000 likes.
A seamless and visually impressive slice of AR, this example shows the power the technology holds for retailers who want to enhance the in-store experience and blend the physical and digital worlds.
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