The Internet of Everything
By Barton Goldenberg
In the future, most if not all of an organization’s products and services will be connected to the Internet. These connections form a key part of the Internet of Everything and its more important counterpart the Internet of Things. But before I get ahead of myself, let’s start with the definition of the Internet of Everything.
The Internet of Everything is a back-office term and vision coined by Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate. The Internet of Everything can be defined as a global system of interconnected computer networks, sensors, actuators, and devices all using the Internet protocol that holds so much potential to change people’s lives that it is often referred to as the Internet’s next generation.
Cisco predicts that there will be 25 billion devices connected to the Internet by the end of 2015, and 50 billion devices connected by 2020 or on average seven connected devices for each person on Earth. This remarkable prediction has far-reaching consequences including a huge expansion in the generation, analysis and utilization of Big Data, the availability of a new distribution channel and its integration in an organization’s channel optimization strategy, and enhancements to how organizations engage with their customers and prospects.
There are three different types of Internet connectivity supporting the 50 billion device prediction:
- Machine-to-machine – Where Internet of Everything sensors located on a machine are either sensing or actuating something and subsequently instructing another machine to perform a resulting action.
- Machine-to-people – Where Internet of Everything sensors on a machine are communicating relevant information to a person prompting this person to take a resulting action.
- People-to-people – There currently are 1.7 billion people connecting to Social Media communities. These people utilize the Internet protocol via their mobile devices, PCs and tablets.
The Internet of Everything is supported by a new technical architecture called Internet Protocol version 6 (IPv6). IPv6 includes a huge increase in Internet address space that allows for an Internet address for every atom on the surface of the earth, and still have enough addresses left to do another 100+ earths. In other words, organizations and its customers could easily assign an Internet address to every ‘thing’ on the planet.
In our next blog post, we will discuss the Internet of Things.
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Barton Goldenberg, is the founder and president of ISM Inc., customer-centric strategists/implementers serving best-in-class organizations globally. As a CRM leader for 30 years, he was among the first three inductees in the CRM Hall of Fame. Recognized as a leading “customer-focused” author, his latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for Social CRM success. Barton is a popular speaker on “maximizing customer relationships to gain market insights, customers and profits”. He is a long-term columnist for CRM Magazine and speaker for CRMevolution and frequently quoted in the media.