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ISM Announces the Winners of Its First Annual Social CRM Software Awards

On August 2, 2010, ISM announced the winners of the First Annual Social CRM Software Awards at the CRM Evolution Conference in New York City.  Social CRM can be defined as “the tools and processes that encourage better, more effective customer interaction and leverage the collective intelligence of the customer community with the result of increasing intimacy between an organization and its customers/prospects.”  The Social CRM Award winners were chosen after intensive testing in the ISM Software Lab.  To read the full press release, please click on this Weblink: