About ISM

ISM Inc. Overview

For more than three decades, ISM has pioneered the design and implementation of customer-centric strategies in the areas of sales, marketing and customer service. The world’s best private, public and non-profit organizations have engaged ISM to guide them in the successful implementation of these strategies. Led by founder, author and keynote speaker, Barton Goldenberg, the ISM team is the most experienced customer-centric consulting team in the world.

Every ISM engagement benefits from our proprietary ‘top-down/bottom-up’ methodology that integrates people, process and technology to ensure the success of our clients’ customer-centric strategy. We are 100% objective from all ISM's ‘top-down/bottom-up’ methodology combines strategic vision with powerful technologies and tools and a highly structured approach to deliver:

• Higher sales
• More successful marketing programs
• Improved customer service
• Increased customer acquisition, retention and growth
• Enhanced customer loyalty, satisfaction and advocacy

State-of-the-art customer engagement

Areas of Focus:

• Digital Transformation
• Data & Analytics
• Digital Customer Communities
• Customer Relationship Management (CRM)
• Customer Engagement
• Emerging Technologies

ISM Services

• Executive Briefings to align the executive team around the value of customer-centric initiatives
• Health Checks & Readiness Assessments to determine what is working well and to identify gaps
• Customer-Centric Strategies to ensure you are optimally engaging your customers & delivering value
• Software Selection and Implementation Roadmaps to drive successful customer-centric initiatives
• Implementation Services to deliver on-time, on-budget customer-centric activities

Our Value Proposition

• An industry leading track record of successful engagements driven by more than 3 decades of thought leadership and experience.
• Customer-centric projects that meet customer objectives and are delivered on-time and on-budget using our proven implementation methodologies
• Quantitative results managed though our metrics-based approach to drive successful outcomes
• Selection of the right software and implementation partner at the right price based on ISM’s vendor neutral, 100% objective retention process
• Exceptional collaboration and peace of mind provided by ISM’s seasoned executives; we don’t staff with mid to lower tier personnel
• Results focused on your specific industry and market approach based on our success with world-class, global B2B and B2C organizations
• Leadership and support at any stage of your customer-centric strategy project lifecycle provided by ISM’s full range of consulting services; this includes strategy design, vendor selection and implementation of new technologies or re-engineering of legacy systems