Macy’s Goes for the Fashion Metaverse with Mstylelab
Macy’s Goes for the Fashion Metaverse with Mstylelab
Macy’s is launching its own effort into the Metaverse with the launch of its digital fashion platform, Mstylelab.
The department store is teaming up with Metaverse technology platform Journee to roll out the immersive experience, which is inspired by Macy’s newest brand, On 34th. The immersive experience will feature a surrealist recreation of New York City. Users can explore a virtual world filled with designs from the On 34th collection, journeying through different checkpoints to unlock personalized digital T-shirts that match the unique digital fabric designs created during the registration process.
Want to learn more about the functionality of the Macy’s digital fashion platform, Mstylelab?