Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the Metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
It’s not just talk; private capital is also rapidly pouring in. In 2021, Metaverse-related companies reportedly raised upward of $10 billion, more than twice as much as they did in the previous year. The global value creation opportunity from the Metaverse could be in the trillions.
Want to learn six reasons why the Metaverse is here to stay? Want to learn how the Metaverse is rewriting the rules for marketing?