CRM/Social CRM Publications & Software Reviews
Welcome to the ISM Store! ISM products include the most comprehensive and unbiased CRM software reviews available in today’s marketplace. ISM – with more than three decades of experience in CRM and related industries – has close relationships with key analysts in the marketplace and operates the respected ISM Software Lab. Established in 1990 and directed by John Chan, the Lab is known internationally for its unbiased and thorough testing of CRM software and its in-depth analysis of the present and future CRM industry. With no ownership in or by a vendor, ISM’s software analysis is 100 percent unbiased. Based on this testing, packages are selected for the prestigious ISM Top 15 CRM Software Awards in the Enterprise and Small & Medium Business (SMB) categories, see a sample review.
The in-depth eGuide to Mobile and Social CRM, a CRM roadmap reference, is available for Enterprises and for SMB’s with the Top 15 reviews for each category included.
As reviewed by Direct Marketing News’ Editor-in-Chief Ginger Conlon: “Barton Goldenberg’s new book, The Definitive Guide to Social CRM, is just that: a clear and detailed step-by-step outline for embracing social CRM organization-wide, complete with his proven methodologies for strategy and technology adoption within a business. It’s just the primer needed to help business leaders outline how to approach social CRM in their enterprise.”
Published by Pearson, the #1 global publisher.
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