Puma Launches Its First Metaverse Experience With NFT Shoes
Puma Launches Its First Metaverse Experience With NFT Shoes
On September 7, 2022, Puma, one of the world’s leading sports brands, announced the launch of “Black Station,” its first interactive metaverse experience, during the New York Fashion Week.
According to the company’s press release, Black Station will become “a dynamic destination to visit,” where Puma users will be able to connect in an immersive and interactive way to enjoy the brand’s NFTs, mainly related to sporting goods.
Black Station allowed PUMA to showcase its most innovative designs, and that is why it revived the website to celebrate its commitment to innovation. From the moment users enter the website, they can choose a hyper-realistic digital lobby with three distinct portals to experience exclusive, never-before-seen sneakers. They can also mint NitroPass passes to receive NFTs linked to physical products.
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