1-800-Flowers Unveils AR Experience for Jason Wu Bouquets

1-800-Flowers.com created an augmented reality (AR) experience for customers as part of its collaboration with fashion designer Jason Wu on a line of bouquets. The Jason Wu for Wild Beauty collection of five bouquets is available from the 1-800-Flowers flower and gift delivery service nationwide.

The AR experience is available on the 1-800-Flowers website, which lets mobile users see a 3D digital overlay of the bouquets on their real surroundings. Each bouquet has a custom tag with a QR code to scan with a smartphone camera and activate the content. People who scan the QR codes also can instantly send a digital “Thank You” note to the sender of the bouquet, per the announcement.

After demonstrating the bouquets, 1-800-Flowers can move shoppers toward the point-of-sale within the AR experience on Apple devices or other online checkout pages.

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