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A Different Way To View Apple’s AR/VR Strategy


A Different Way To View Apple’s AR/VR Strategy

Apple AR/VR strategy analysis

As I was contemplating Apple’s AR/VR strategy, this conversation with Apple back in 1984 kept coming to mind.  Steve Jobs made it clear to me that while Apple did make computers, it was really a software company and his goal was to use software to advance user interfaces and applications that were easy to use by everyone.  As Jobs told me then, Apple was and is even more so now a software company. Yes, they do innovative hardware but this hardware exists to take full advantage of Apple’s advancements in OS and UI design.  Read the rest of the article.


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