Adidas

Adidas Originals Launches NFTs and Buys a Plot in the Sandbox Metaverse

In December 2021, Adidas Originals launched its first nonfungible tokens (NFTs) as it dives into Web 3 and the metaverse.

The Adidas Originals collection is inspired by and presented in partnership with NFT leaders such as Bored Ape Yacht Club, Gmoney, and the team behind the Punks Comic.

The NFTs were placed on sale, and buyers will receive exclusive access to Adidas Originals experiences and products.

Access will include virtual wearables for blockchain-based gaming world The Sandbox and other platforms, plus physical products to match. The brand has also purchased a Bored Ape Yacht Club NFT, named Indigo Herz, to join one of the most active communities in the NFT space.

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