AR is Utilized to Activate Static Movie Posters

Delivering a message when and where an audience want’s to receive is a crucial component of a successful marketing strategy. This is especially true when it comes to AR.

AMC Theatre, understanding their audience is most interested in upcoming movie trailers when they are at the movies has incorporated Marketing VR and AR technology into their AMC app. When a moviegoer sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information about the movie.

Ultimately, AMC Theatres is providing optimal convenience with their use of Marketing VR and AR – while a user can view a YouTube movie trailer or Google a review, there is an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.

Learn the full story here